Research on Consumers' Delayed Purchase
- https://doi.org/10.2991/icesem-18.2018.213How to use a DOI?
- Consumption decision; Delayed purchase; Delayed purchase reversal; Enterprise marketing
Delayed purchase refers to consumers who have desire to purchase a product and ability to purchase it, but they tend to delay the purchase when making consumption decisions. Delaying purchases gives consumers more time to make decisions, but it doesn't necessarily lead to better results than instant decisions. For enterprises, the delayed purchase behavior of consumers will obviously pose a great threat to the improvement of their spot sales. Based on existing relevant research, this paper firstly reviews the definition and impact of delayed purchase, then summarizes the influencing factors and formation mechanism of consumers' delayed purchase behavior, finally, integrates related research on delayed purchase. The purpose of this paper is to provide theoretical support for enterprises to understand consumers' delayed purchase behavior and to formulate marketing strategies.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Conghui Jin PY - 2018/08 DA - 2018/08 TI - Research on Consumers' Delayed Purchase BT - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018) PB - Atlantis Press SP - 912 EP - 915 SN - 2352-5398 UR - https://doi.org/10.2991/icesem-18.2018.213 DO - https://doi.org/10.2991/icesem-18.2018.213 ID - Jin2018/08 ER -