Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)

Research on Consumers' Delayed Purchase

Authors
Conghui Jin
Corresponding Author
Conghui Jin
Available Online August 2018.
DOI
https://doi.org/10.2991/icesem-18.2018.213How to use a DOI?
Keywords
Consumption decision; Delayed purchase; Delayed purchase reversal; Enterprise marketing
Abstract

Delayed purchase refers to consumers who have desire to purchase a product and ability to purchase it, but they tend to delay the purchase when making consumption decisions. Delaying purchases gives consumers more time to make decisions, but it doesn't necessarily lead to better results than instant decisions. For enterprises, the delayed purchase behavior of consumers will obviously pose a great threat to the improvement of their spot sales. Based on existing relevant research, this paper firstly reviews the definition and impact of delayed purchase, then summarizes the influencing factors and formation mechanism of consumers' delayed purchase behavior, finally, integrates related research on delayed purchase. The purpose of this paper is to provide theoretical support for enterprises to understand consumers' delayed purchase behavior and to formulate marketing strategies.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2018
ISBN
978-94-6252-557-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icesem-18.2018.213How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Conghui Jin
PY  - 2018/08
DA  - 2018/08
TI  - Research on Consumers' Delayed Purchase
BT  - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
PB  - Atlantis Press
SP  - 912
EP  - 915
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-18.2018.213
DO  - https://doi.org/10.2991/icesem-18.2018.213
ID  - Jin2018/08
ER  -