Proceedings of the 2nd International Conference on Education and Social Science Research (ICESRE 2019)

The Effect of Marketplace on China Smartphone Consumer Satisfaction in the Official Store and Black Market in Surakarta

Authors
Sri Murwanti, Febrianur Ibnu Fitroh Sukono Putra, Aflit Nuryulia Praswati
Corresponding Author
Sri Murwanti
Available Online 24 March 2020.
DOI
10.2991/assehr.k.200318.033How to use a DOI?
Keywords
consumer satisfaction, Chinese smartphone, the smartphone’s purchasing place
Abstract

This aims research to analyze the effect of smartphones purchasing place on consumers satisfaction who buy Chinese smartphones. The population in this research were all consumers who bought Chinese smartphones. The sampling technique used in this study was purposive sampling by taking a total of 400 respondents with 200 respondents to consumers who bought Chinese smartphones in official outlets and 200 respondents to consumers who bought Chinese smartphones in the black market. The method of data collection used is through a field study in the form of a personal questionnaire. The analytical tool uses multiple linear regression and different tests (independent sample T-test). The results obtained from this study is smartphone purchases place has a significant effect on consumer satisfaction who bought a Chinese smartphone. The last result is that there are differences in the level of satisfaction felt by consumers of Chinese smartphone buyers in official outlets with consumers who buy Chinese smartphones in the black market.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Education and Social Science Research (ICESRE 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 March 2020
ISBN
10.2991/assehr.k.200318.033
ISSN
2352-5398
DOI
10.2991/assehr.k.200318.033How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Sri Murwanti
AU  - Febrianur Ibnu Fitroh Sukono Putra
AU  - Aflit Nuryulia Praswati
PY  - 2020
DA  - 2020/03/24
TI  - The Effect of Marketplace on China Smartphone Consumer Satisfaction in the Official Store and Black Market in Surakarta
BT  - Proceedings of the 2nd International Conference on Education and Social Science Research (ICESRE 2019)
PB  - Atlantis Press
SP  - 171
EP  - 175
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200318.033
DO  - 10.2991/assehr.k.200318.033
ID  - Murwanti2020
ER  -