Developing an Iconic Tuberose-Based Tourism Model through Multi-Year Community Empowerment in Doplang Village

DOI

10.2991/978-2-38476-543-0_20How to use a DOI?

Keywords

Community-Based Tourism; Destination Development; Iconic Tourism; Rural Empowerment; Tuberose

Abstract

Doplang Village in Semarang Regency holds significant potential through its tuberose (Polianthes tuberosa) cultivation, which has long been limited to low-value ornamental use. Despite this unique resource, no existing studies have explored how tuberose can serve as the basis for an iconic rural tourism model, nor how a multi-year empowerment approach can shape destination development in a community setting. This study aims to address this gap by analyzing the formation of Doplang’s tuberose-based tourism model developed through a three-year community empowerment program (2023–2025). A longitudinal qualitative design was employed, drawing on field observations, program documentation, stakeholder interviews, and policy analysis of the village’s Medium-Term Development Plan (RPJMDes 2019–2025). Findings reveal three critical drivers of model development: (1) institutional consolidation involving Pokdarwis, BumDes, MSMEs, PKK, and youth groups; (2) the construction of a distinctive village identity through tuberose-centered branding, cultural events, and the tourism booklet Jendela Doplang; and (3) diversification of the visitor economy by integrating flower-based attractions with creative industry products and experiential activities. These outcomes demonstrate that the synergy between local potential, community participation, and policy alignment can generate a resilient and competitive rural tourism model. The study offers both practical implications for community-based destination development and theoretical contributions to rural tourism transformation, with strong potential for replication in similar contexts.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mega Novita
AU  - Senowarsito Senowarsito
AU  - Rifki Hermana
AU  - Sutomo Sutomo
PY  - 2026
DA  - 2026/02/26
TI  - Developing an Iconic Tuberose-Based Tourism Model through Multi-Year Community Empowerment in Doplang Village
BT  - Proceedings of the 8th International Conference on Education and Social Science Research (ICESRE 2025)
PB  - Atlantis Press
SP  - 225
EP  - 236
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-543-0_20
DO  - 10.2991/978-2-38476-543-0_20
ID  - Novita2026
ER  -