The Intervention of Nudge With the Social Norms

Approach to Increase the Reading Duration

DOI

10.2991/assehr.k.201027.027How to use a DOI?

Keywords

Reading duration, nudge, social norm

Abstract

The duration of visitors who come to read books in the Library of the Faculty of Psychology is still low. This study aims to improve the reading behaviour of visitors to the Library of the Faculty of Psychology, State University of Makassar. This research used the theory of planned behaviour as a basis for theory and nudges theory with a social norms theory approach. The intervention was implemented by giving a visual message to participants shortly after registering at the library. The intervention was tested by a paired t-test through the experimental method with one group pre-test and post-test design with a total sample of 10 people. The experimental results show that; the provision of nudge interventions with a social norm approach has a significant effect on increasing the reading duration of students who visit the library of the Faculty of Psychology, Universitas Negeri Makassar. This research was conducted at the end of the semester so that the conditions of the participants and the library were not as usual. Library conditions are thought to affect the reading duration.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nurfitriany Fakhri
AU  - Lukman
AU  - Fahmi Yanuar
PY  - 2020
DA  - 2020/10/27
TI  - The Intervention of Nudge With the Social Norms
BT  - Proceedings of the 3rd International Conference on Education, Science, and Technology (ICEST 2019)
PB  - Atlantis Press
SP  - 126
EP  - 132
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201027.027
DO  - 10.2991/assehr.k.201027.027
ID  - Fakhri2020
ER  -