The Intervention of Nudge With the Social Norms
Approach to Increase the Reading Duration
- 10.2991/assehr.k.201027.027How to use a DOI?
- Reading duration, nudge, social norm
The duration of visitors who come to read books in the Library of the Faculty of Psychology is still low. This study aims to improve the reading behaviour of visitors to the Library of the Faculty of Psychology, State University of Makassar. This research used the theory of planned behaviour as a basis for theory and nudges theory with a social norms theory approach. The intervention was implemented by giving a visual message to participants shortly after registering at the library. The intervention was tested by a paired t-test through the experimental method with one group pre-test and post-test design with a total sample of 10 people. The experimental results show that; the provision of nudge interventions with a social norm approach has a significant effect on increasing the reading duration of students who visit the library of the Faculty of Psychology, Universitas Negeri Makassar. This research was conducted at the end of the semester so that the conditions of the participants and the library were not as usual. Library conditions are thought to affect the reading duration.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nurfitriany Fakhri AU - Lukman AU - Fahmi Yanuar PY - 2020 DA - 2020/10/27 TI - The Intervention of Nudge With the Social Norms BT - Proceedings of the 3rd International Conference on Education, Science, and Technology (ICEST 2019) PB - Atlantis Press SP - 126 EP - 132 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201027.027 DO - 10.2991/assehr.k.201027.027 ID - Fakhri2020 ER -