Proceedings of the 3rd International Conference on Education, Science, and Technology (ICEST 2019)

The Analysis of Consumer Decision in Buying Poor Rural Products

Authors
Andi Nasrawati Hamid, Muhammad Jufri, Adryan Yudhistira Purwanto
Corresponding Author
Adryan Yudhistira Purwanto
Available Online 27 October 2020.
DOI
10.2991/assehr.k.201027.017How to use a DOI?
Keywords
Buying decision, altruism, product, consumer
Abstract

Products that have social value or impact on the poor will increase consumer purchasing decisions. This study aims to determine the effect of altruism on consumer purchasing decisions on products from the poor’s empowerment in Makassar. In this study, the subjects were 51 consumers who had bought products from the poor’s empowerment in Makassar. They were selected using the Accidental Sampling technique. This study uses the Simple Linear Regression test. The results showed a positive influence of altruism on buying decisions (p = 0.016, R-square = 0.113). This research is useful for entrepreneurs to hold better and highlight the value or social impact of the products being marketed.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Education, Science, and Technology (ICEST 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 October 2020
ISBN
10.2991/assehr.k.201027.017
ISSN
2352-5398
DOI
10.2991/assehr.k.201027.017How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Andi Nasrawati Hamid
AU  - Muhammad Jufri
AU  - Adryan Yudhistira Purwanto
PY  - 2020
DA  - 2020/10/27
TI  - The Analysis of Consumer Decision in Buying Poor Rural Products
BT  - Proceedings of the 3rd International Conference on Education, Science, and Technology (ICEST 2019)
PB  - Atlantis Press
SP  - 79
EP  - 82
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201027.017
DO  - 10.2991/assehr.k.201027.017
ID  - Hamid2020
ER  -