Strategy Transformation Path Choice of Rural Commercial Banks

DOI

10.2991/icetem-15.2015.55How to use a DOI?

Keywords

Rural commercial bank; strategy transformation; financial system reform

Abstract

Rural commercial banks stem from rural credit cooperatives. They are important products of rural financial system reform. Since the establishment of system reform, significant achievements have been made. Great contributions have been made to rural economic development in China. Nowadays, original strategy of rural commercial banks cannot adapt fierce competitions of banking development. So, strategy transformation and upgrade have become great realistic problems faced by rural commercial banks. How to adjust and upgrade management strategy has become a focus. This paper proceeds from the reality, discusses strategy transformation path of rural commercial banks and related problems on the basis of relevant literatures and puts forward corresponding suggestions.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pingan Wang
PY  - 2015/03
DA  - 2015/03
TI  - Strategy Transformation Path Choice of Rural Commercial Banks
BT  - Proceedings of the 2015 International Conference on Education Technology and Economic Management
PB  - Atlantis Press
SP  - 364
EP  - 368
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-15.2015.55
DO  - 10.2991/icetem-15.2015.55
ID  - Wang2015/03
ER  -