Research on the Influence of Price Promotion on Consumer Purchase Decision under Network Environment

DOI

10.2991/icetem-17.2017.49How to use a DOI?

Keywords

online shopping, era development, marketing concept, price promotion

Abstract

With the popularity of the Internet and e-commerce technology matures, the size of China's online shopping users gradually expanded. Online shopping has become an integral part of network life. Online merchants have developed different marketing strategies to maximize the attraction of users, of which the price promotions are obviously favored by the Internet merchants. Keeping pace with the times and choosing the promotion strategy in line with the development of the times will help the online merchants to achieve their own management purposes and create profits. Internet businesses need to update the marketing idea and method is improved rapidly, update the traditional marketing model, the effective use of network marketing to guide more consumers from traditional shopping into online shopping, expand their share of merchandise in the market, combined with the traditional consumer behavior shopping environment theory and price promotion research, launched a deep the Discussion on this subject.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tiantian TANG
AU  - Liaogang HAO
PY  - 2017/11
DA  - 2017/11
TI  - Research on the Influence of Price Promotion on Consumer Purchase Decision under Network Environment
BT  - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)
PB  - Atlantis Press
SP  - 220
EP  - 224
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-17.2017.49
DO  - 10.2991/icetem-17.2017.49
ID  - TANG2017/11
ER  -