Research on the Influencing Factors of Consumers’ Willingness to buy in the Internet Financial Situation

DOI

10.2991/icetem-17.2017.50How to use a DOI?

Keywords

Internet Finance; Consumer Perceived Risk; Willingness to Buy

Abstract

with the rapid development of the Internet, various forms of Internet financial products emerge in endlessly, and affect individuals’ consumption patterns. However, the individual’s cognition of the concept of Internet finance is not comprehensive, and there will be a certain perceived risk in the process of making purchase decisions, which will affect their willingness to buy. Therefore, this paper introduces the theory of perceived risk to explore the impact of perceived risk on consumers’ willingness to buy in the context of Internet finance. The results show that security risk, privacy risk and psychological risk have negative effects on consumers’ purchase intention, while time risk does not have a significant influence on consumer’s willingness to buy.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiang Yang
AU  - Xiaomin Wang
PY  - 2017/11
DA  - 2017/11
TI  - Research on the Influencing Factors of Consumers’ Willingness to buy in the Internet Financial Situation
BT  - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)
PB  - Atlantis Press
SP  - 225
EP  - 228
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-17.2017.50
DO  - 10.2991/icetem-17.2017.50
ID  - Yang2017/11
ER  -