Study on the Development Strategy of Tourism E-commerce in Zaozhuang City

DOI

10.2991/icetem-17.2017.51How to use a DOI?

Keywords

Zaozhuang City; tourism e-commerce; development and innovation

Abstract

In the context of wide Internet plus application, tourism e-commerce has played a very important role in the development of tourism. More and more tourists are browsing and selecting tourism products online. Zaozhuang City has also increased investment and construction efforts for tourism e-commerce in recent years. However, at present, there are still some problems in the tourism e-commerce development such as imperfect websites, lack of talents, lack of social cognition and so on. In this paper, through the proposal of some measures, such as strengthening the construction of comprehensive platform and system for tourism e-commerce in Zaozhuang City and cultivating professional tourism e-commerce talents and strengthening tourism e-commerce marketing efforts, it may provide some guidance or reference to further promote the development of Zaozhuang City’s tourism e-commerce and tourism industry.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wenjie Wang
PY  - 2017/11
DA  - 2017/11
TI  - Study on the Development Strategy of Tourism E-commerce in Zaozhuang City
BT  - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)
PB  - Atlantis Press
SP  - 229
EP  - 232
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-17.2017.51
DO  - 10.2991/icetem-17.2017.51
ID  - Wang2017/11
ER  -