Proceedings of the 2014 International Conference on Education Technology and Information System (ICETIS 2014)

Innovation and Practice of Marketing Methods under the New Situation

Authors
Jing Yang
Corresponding Author
Jing Yang
Available Online August 2014.
DOI
https://doi.org/10.2991/icetis-14.2014.106How to use a DOI?
Keywords
new situation, marketing methods, innovation and practice
Abstract
In the 21st century, Chinese enterprises shall take the road of innovation firmly in terms of marketing facing the new situation of development, and marketing innovation includes innovative concepts and methods. All enterprises shall change marketing concepts, adhere to concepts of green marketing, knowledge marketing and emotion marketing etc, choose flexible marketing methods, and achieve innovative development of Chinese enterprises in the field of marketing. This paper briefly discusses about problems of Chinese enterprises in marketing at current stage, and puts forward innovative marketing programs from perspectives of marketing concepts, marketing methods and marketing strategies etc.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 2nd International Conference on Education Technology and Information System (ICETIS 2014)
Part of series
Advances in Intelligent Systems Research
Publication Date
August 2014
ISBN
978-94-62520-27-1
ISSN
1951-6851
DOI
https://doi.org/10.2991/icetis-14.2014.106How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jing Yang
PY  - 2014/08
DA  - 2014/08
TI  - Innovation and Practice of Marketing Methods under the New Situation
BT  - 2014 2nd International Conference on Education Technology and Information System (ICETIS 2014)
PB  - Atlantis Press
SP  - 322
EP  - 326
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetis-14.2014.106
DO  - https://doi.org/10.2991/icetis-14.2014.106
ID  - Yang2014/08
ER  -