Innovation and Practice of Marketing Methods under the New Situation
Available Online August 2014.
- https://doi.org/10.2991/icetis-14.2014.106How to use a DOI?
- new situation, marketing methods, innovation and practice
- In the 21st century, Chinese enterprises shall take the road of innovation firmly in terms of marketing facing the new situation of development, and marketing innovation includes innovative concepts and methods. All enterprises shall change marketing concepts, adhere to concepts of green marketing, knowledge marketing and emotion marketing etc, choose flexible marketing methods, and achieve innovative development of Chinese enterprises in the field of marketing. This paper briefly discusses about problems of Chinese enterprises in marketing at current stage, and puts forward innovative marketing programs from perspectives of marketing concepts, marketing methods and marketing strategies etc.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jing Yang PY - 2014/08 DA - 2014/08 TI - Innovation and Practice of Marketing Methods under the New Situation BT - 2014 2nd International Conference on Education Technology and Information System (ICETIS 2014) PB - Atlantis Press SP - 322 EP - 326 SN - 1951-6851 UR - https://doi.org/10.2991/icetis-14.2014.106 DO - https://doi.org/10.2991/icetis-14.2014.106 ID - Yang2014/08 ER -