Proceedings of the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP 2024)
44 articles
Proceedings Article
Peer-Review Statements
Nitin Pathak, Munish Gupta, Vikas Sharma, Amita Chaudhary
All of the articles in this proceedings volume have been presented at the 2nd International Conference on Emerging Technologies and Sustainable Business Practices-2024 (ICETSBP-24), during [28,29 June 2024] in Chandigarh University. These articles have been peer reviewed by the members of the Scientific...
Proceedings Article
Optibank - Slot Booking App for Offline Services
Suvarna Vani Koneru, Dhanus Datta Kolli, Sai Sruthi Namala
The current banking system regularly causes problems for customers, including lengthy wait times, a lack of service options, and sluggish procedures. While there are many mobile applications available for online services, there are none for offline services. This project presents a mobile application...
Proceedings Article
Analyzing the effects of Job Enrichment and Digital HR Practices on Talent Management in Private Institutions
Manvinder Singh, Nilesh Arora
The purpose of this research is to explore the moderating role of job enrichment on talent management and the mediating role of digital HR practices in private institutions to fill gaps in today’s human resource literature. Job enrichment, which is an activity of enlargement of job roles to boost the...
Proceedings Article
Influence of Digital Marketing Capabilities on the Performance of Textile Industry SMEs
Preeti Sangwan, Pardeep Kumar
The purpose of this study is to examine Indian textile industry small medium enterprises (SMEs) performance by considering the direct influence of “digital marketing capabilities” and role of “customer relationship management” (CRM). A survey was used to collect the data from the respondents (n=252)....
Proceedings Article
Influence of Augmented Reality on Consumer Decision-Making Process: A Review of Literature
Reetika Taneja, Hitakshi Dutta
Immersive technologies have become increasingly popular, and consumers are beginning to recognize their benefits. However, the adoption of these technologies to make a purchase decision still remains a challenge. The current study reviews previous work on Augmented Reality (AR) in regards to the framework...
Proceedings Article
Impact of Sustainable Techno-Marketing Strategies on MSME’s Growth: A Bibliometric Analysis of Past Decade (2014-2024)
Kamal Kant, Junaid Hushain, Preeti Agarwal, Vijay Laxmi Gupta, Shilpa Parihar, Sanjeev Kumar Madan
In a new era where the environment is a more significant concern and the market is more competitive, survival for MSMEs can be sustained through integrating sustainable practices with technological advancements. This paper carries out a holistic bibliometric analysis based on Scopus to investigate the...
Proceedings Article
Exploring the Impact of Brand Image on Consumer Behavior with Regard to Over-the-counter Drugs: A review
Anurinder Kaur, Anil Chandhok, Saurabh Kumar Banerjee
A comprehensive review followed a systematic approach and attempted to explore the concept of brand image and its relation with consumer behavior targeting pharmaceutical sectors with special reference to over-the-counter drugs. Approximately 200 articles were collected that were published from 2000-2022....
Proceedings Article
Advancing E-commerce Strategies in Small Retail Enterprises: Unveiling the Impact of Digital Literacy and Consumer Engagement Through PLS-SEM in India
Sukhpreet K. Thind, Harjit Kaur, Paramjit Sujlana
Over the past decade, technological breakthroughs and the expansion of internet connectivity have significantly changed India’s digital landscape. This digital revolution has rippled through many industries, particularly e-commerce within the retail sector. The retail sector’s use of e-commerce solutions...
Proceedings Article
Factors influencing the Consumer Awareness Level in Present Era
Monisha, Pooja Sharma, Jatinder Kaur
The rapid digitalization of commerce has heightened consumer expectations for accessibility, options, and service quality while presenting new challenges for consumer protection. In response, the Indian government introduced the historic Consumer Protection Act of 2019, replacing the 1986 Act. The new...
Proceedings Article
A Study of Managing Customer Relationships for Sustainable Growth in the Cement Industry in India
Parveen Kumar, Chandan Singh, Kapil Kumar Aggarwal
Building and economic growth depend on cement production, which must adapt to changing customer tastes and improve the environment, socially, and economically. This study examines how Customer Relationship Management (CRM) helps India cement companies succeed long-term. This study will examine current...
Proceedings Article
Improving Sugarcane Disease Identification with L1-Regularized Transfer Learning Approach
Sagar Sidana
Sugarcane is a crucial cash crop in India, significantly impacting the country’s economy through its extensive use in the sugar industry. However, various diseases are hindering sugarcane production. Effective identification and management of these diseases can substantially improve yields. In this study,...
Proceedings Article
Driving Market Performance: Strategic Innovation in Indian Real Estate Firm Practices
Manaswini Sood, Neeraj Bansal, Kulwinder Singh, Jagmohan Singh, Kapil Kumar Aggarwal
The real estate industry is one of the core pillars of the economy and has a significant impact on both the actions and lifestyles of people and organizations. Real estate companies strategically need to devise innovative conduct practices to enhance their profitability and competitiveness and must comprehend...
Proceedings Article
Artificial Intelligence Integration for Employee Engagement: A Review to Redefine Predictors
Sakshi Kheterpal, Ashita Chadha, Afia Shabi
The breath-taking pace of advancements in information technology has reflected profound transformation in the way firms operate. Artificial Intelligence (AI), a novel technology, is fundamentally modifying corporate operations; as an outcome of these advances, Human Resource Management (HRM) has undergone...
Proceedings Article
Exploring the Influence of Workplace Spirituality on Employee Engagement: A Comprehensive Literature Review
Kritika Ohri, Hitakshi Dutta
The purpose of literature review articles has become a commonly utilized research method. This paper aims to identify gaps among Employee involvement and workplace spirituality. The review aims to synthesize existing research to comprehensively understand Employee involvement and workplace spirituality...
Proceedings Article
Catalyzing Sustainable Development: Women’s Empowerment, Gender Equality In The Pursuit Of SDGs
Puja Sharma, Pardeep Kumar
This study is to investigate the intricate connections that exist between the Sustainable Development Goals, the empowerment of women, and the successful achievement of gender equality. This study is based on data from secondary sources as well as a robust theoretical framework, in order to analyze how...
Proceedings Article
Microfinance Is Conducive To The Empowerment Of Women - Evidence From Chandigarh And Mohali
Rumit Kaur, Pardeep Kumar, Kapil Kumar Aggarwal
Today, women workers contribute significantly to the economic prosperity and sustainability of their families, communities, and the globe at large. Microfinance plays a crucial role in enabling women to take part in all aspects of society. This leads most countries to believe that it is a major provider...
Proceedings Article
Financial Inclusion and Bank Performance in India
Jayant Gautam, Reetika Bhatt
This research aims to identify the influence of FI on banks’ traditional profitability measures and stock returns after the introduction of the PMJDY initiative. The study uses data from 25 banks from 2014 to 2021. The research uses factor analysis and regression models. The findings uncovered a connection...
Proceedings Article
Inclusive Growth In Financial Sector: A Study of Haryana
Rishabh Monga, Vipin Sharma
The purpose of this research is to look at how regulatory frameworks, government policies, and obstacles to inclusion to better comprehend the role of financial inclusion mechanisms in promoting inclusive development. In this quantitative research, 400 participants are analyzed to find out how financial...
Proceedings Article
Inclusive Financial Sector Growth in Haryana: Challenges and Perspectives through Structural Equation Modeling
Rishabh Monga, Vipin Sharma
Background: Haryana, an Indian state, depends heavily on the financial industry to sustain its economic development. Achieving inclusion in financial services is still difficult, given different obstacles, including the digital gap, financial literacy, and gender inequalities. Objective: This study seeks...
Proceedings Article
Inclusive Growth in Haryana Through Financial Services: A Banking Holders Perspective
Rishabh Monga, Vipin Sharma
In Haryana, India, financial inclusivity remains a significant challenge despite rapid economic development. Inclusive growth necessitates the equitable distribution of economic resources and the empowerment of all sections of society through access to essential financial tools. This study aims to examine...
Proceedings Article
Unveiling Risks in Decentralized Finance: A Systematic Literature Review
Kirti Sood, Vishal Sharma, Rajesh Kumar
The present study aims to map the existing intellectual structure on Decentralized Finance (DeFi) risks. The study utilizes the systematic literature review (SLR) method to identify DeFi risks and the Scopus database to retrieve the pertinent literature. Further, authors select 50 research articles through...
Proceedings Article
AI Prediction of Stock Market Trends: An Overview for Non-Technical Researchers
Rajiv Tulsyan, Pranjal Shukla, Nitish Arora, Tushar Singh, Manni Kumar
The ability to forecast stock market patterns has emerged as an alluring use of artificial intelligence (AI) and machine learning, thanks to the field’s fast breakthroughs in both fields. For non-technical researchers, this publication offers a thorough and understandable introduction of AI-driven stock...
Proceedings Article
Exploring the Multi-Role Based Applications of Digital Marketing in India’s Financial Services Sector
Rajinder Kaur, Simmi Dhyani
Despite being new, internet technology is expanding faster in certain locations. Most people rely on mobile internet apps for information and convenience; thus, it’s become increasingly important. Financial services organizations use mobile apps to engage with customers. Financial service firms top in...
Proceedings Article
Effects of Mergers and Acquisitions (M&A) on the Profitability of Indian Banking Sector
Arshi Ali, Vaishali
The significance of Mergers and Acquisitions (M&A) within the India’s banking landscape surged following the proposals of the Narasimham Committee. However, the implementation of these recommendations became prominent with the series of SBI mergers with its associates and other consolidations. A...
Proceedings Article
Trends in Remote Healthcare and the Future of Telemedicine: A bibliometric Analysis
Komalpreet Kaur, Bharti Kapur
The telemedicine and telehealth sectors have seen significant expansion in recent years, primarily propelled by technological advancements and the widespread adoption of wearable devices. This study seeks to conduct an extensive evaluation of research on telemedicine and telehealth over the past 33 years...
Proceedings Article
Enhancing Financial Forecasting in ERP Systems using XGBoost: A Robust Sales Prediction Model
Pratiksha Agarwal
Enterprise Resource Planning (ERP) systems depend on financial forecasting as it helps companies to properly monitor inventory, distribute resources, and make wise strategic decisions. Maintaining a competitive edge in the modern dynamic market environment depends on accurate financial forecasts. Many...
Proceedings Article
Influence of Artificial Intelligence on Employee Performance in Banking Industry-An Indian Perspective
Preeti Sharma, Vikas Sharma, Sanjay Diddee, Shilpa Sandhu
An important development in the banking industry is the incorporation of Artificial Intelligence (AI) into HRM procedures, which is meant to improve efficiency and judgment. In order to offer critical insights for a successful implementation, this study explores bank employees’ perspectives and intentions...
Proceedings Article
Investigating the Role of Traditional and Forensic Accounting Skills for Effectiveness of Financial Audit
Yeashika Goyal, Pawan Kumar
This research examines how external variables effect the relationship between forensic auditing skill and financial auditing quality. Financial audit effectiveness determines audit quality and credibility. The independent variable is forensic auditing skills and expertise. Factors help financial auditing...
Proceedings Article
Influence of Agility on Turnover Intentions among Working Women of Indian IT Sector: A Theoretical Perspective
Sujata Sasan, Kamalpreet Kaur Paposa
In recent years, the Indian Information Technology sector has witnessed a remarkable increase in participation of women employees and with this rise opportunities for growth have also increased alongside gender-based challenges that influence intentions of leaving or staying in the organization. The...
Proceedings Article
Assessing the Impact of Industry 4.0 on Environmental Sustainability
Bhavna, Amitabh Patnaik, Bhawana Rawat, Tej Singh
Businesses achieve more industrial performance by integrating vertical and horizontal production processes and product linkage in Industry 4.0, at the beginning of the Industrial phase. To guarantee a sustainable progression of human life including social, environmental, and economic aspects, globalization...
Proceedings Article
Exploring the revival of traditional Handloom techniques in contemporary fashion trends in emerging technologies and sustainable finance
Akhil Goyal, Jhuma Choudhury
In a new era of technology and sustainable financing, the poignant revival of traditional handloom techniques in contemporary fashion is gaining prevalence. This return to quality reflects an upsurge in the respect for genuine artisanal techniques from of old, a concern about environmental sustainability...
Proceedings Article
Mix Method Assessment of Sustainable Consumption Preferences Towards Omni-Channel Operations
Ronak Lalchandani, Asmita Chitnis, Rahul Priyadarshi
This study investigates consumer perceptions towards sustainable omnichannel operations and evaluates their effects on consumer decision-making. This study helps to find differences and commonalities in consumer preferences (i.e., difficulties customers face while ordering goods or services) that assist...
Proceedings Article
Role of Vocational Training Effectiveness and Employment Outcomes in Sustainable Quality Education
Alpa Sethi, Kshitiz Jangir, Ritu Toshniwal, Rishi Vaidya
Rapid change in social, economic, and ecological environment bringing persistent challenges in every nation. The demand of knowledge, skills, education is changing drastically and coping with such changes is the big problem for every economy. From the time when SDG have emphasized more on vocational...
Proceedings Article
Economic analysis of sustainable potato marketing strategies and constraints in Kangra district of Himachal Pradesh
Aditi Raina, Pushpak Sharma, Garima Gupta, Arundhati Balouria
Potatoes, a substantial cash crop with the ability to increase farm revenue and promote long-term agricultural development, are the subject of this study, which investigates sustainable marketing tactics, expenses, margins, and limitations in the Kangra area of Himachal Pradesh. Potatoes exhibited a...
Proceedings Article
Research Engagement on the Impact of Sustainable Practices in Tourism and Hospitality Industry: A bibliometric analysis
Richa Sharma, Pankaj Kathuria, Rasna Sharma
The integration of sustainable development practices has been widely popular in tourism and hospitality. Considering sustainability as a social commitment, it is mandatory to incorporate such practices into the system in a way to achieve sustainable development goals in a broader sphere. Scopus database...
Proceedings Article
ERP-Integrated Supply Chain Analysis and Risk Management: A Machine Learning Approach
Pratiksha Agarwal
Integration and optimization of corporate activities inside the always shifting framework of supply chain management depend on Enterprise Resource Planning (ERP) technologies. Although there have been notable progress, the complexity of supply chain data makes precisely predicting and risk reduction...
Proceedings Article
A Study of Financial inclusion and SDG 9 (Industry, Innovation, and Infrastructure)
Ritu Toshniwal, Kshitiz Jangir, Alpa Sethi, Rishi Vaidya
Infrastructure development plays a substantial part in getting Sustainable development goals. Also, Financial inclusion is emerging as a vital factor in promoting sustainable development goals (SDGs), especially in developing economies like India. Globally growing and undeveloped countries requires imperishable...
Proceedings Article
Understanding CSR investment for Sustainable Development: A Five – Year Review in India
Pushpa Rani, Pooja Sharma, Monisha, Mamta Malik
Companies have the capacity to contribute positively to society by allocating a portion of their profits towards Corporate Social Responsibility (CSR) initiatives. This study delves into the pivotal role of CSR in advancing Sustainable Development Goals (SDGs). Analysis of CSR expenditure by both Public...
Proceedings Article
Work life balance in the Digital Era: Is it Associated with work load and Pressure from digitalisation? A descriptive study
Swati Sharma, Kavita Sharma, Amrita Saini
Researchers are always debating the relevance of work and life balance. Multiple researches have been conducted on to measure work and life balance in context of the employer and employee, with a focus on the employee and their work-related issues. The literature highlights the effects of digitalization...
Proceedings Article
Sustainable Portfolios for the Future: A Comparative analysis of the rewards of ESG Investments
Priya Arora, Kavita Sharma
The current study aims to examine how investments in ESG affect investor’s returns and attempts to determine whether this sustainability component provides a significant difference in financial performance when compared with their non-ESG components. This is an empirical study, using a sample of all...
Proceedings Article
Integration of Environmental, Social, and Governance (ESG) Factors in Bank Asset Quality Assessment: A Review
Shradha Jain, Ashish Kumar, Ankit Dambhare, R. K. Mittal
When financial organizations realize how important sustainable financing is, they progressively include Environmental, Social, and Governance (ESG) factors in their asset quality assessments. The methods, impacts, and outcomes of including ESG considerations in evaluating bank assets are examined in...
Proceedings Article
Regulatory Approaches to Cryptocurrency: Balancing Investor Protection, Market Stability, and Innovation
Akhil Goyal, Ankita Yadav
This paper discusses in depth the regulatory environment of cryptocurrencies, with a special focus on the uncertain equilibrium between stability of market, investor protection, & innovation. The research thoroughly examines existing literature and regulatory frameworks and investigates the opportunities...
Proceedings Article
Investigating Factors Influencing Consumer Green Behavior towards Green Products and Green Purchase Decision
Mradul Bharadwaj, Jitender Kumar Dixit
The primary objective is to delve into the intricacies of green products, comprehending the multifaceted nature surrounding this concept. The study scrutinizes discernible patterns within consumer behavior towards eco-friendly products. It aspires to unravel the intricate interplay between the usage...
Proceedings Article
A Study on Sales Promotion Techniques Adopted by “Big Bazaar” and Its Impact on Consumer Satisfaction: With Special Reference to Indore City
Rishi Vaidya, Kshitiz Jangir, Ritu Toshniwal, Alpa Sethi
Consumer satisfaction is a crucial metric that evaluates how well companies meet and exceed customer expectations. The retail industry, being consumer-centric, maintains direct engagement with customers across various sectors such as food, clothing, pharmaceuticals, mobile telecommunications, jewellery,...