Selection of Strategies for Commercialized Operation of Stadium
- Yanjin Zhang
- Corresponding Author
- Yanjin Zhang
Available Online November 2014.
- https://doi.org/10.2991/icetss-14.2014.50How to use a DOI?
- stadium, commercialized operation, strategy
- In the process of development of sports industry in China, stadium is one of the most important material bases, playing the important role of holding various sports events and national fitness. At present, how to reasonably use the sports stadium, commercialize them and provide various cultural and sports activities for people has become a problem urgently to be solved. Based on the above background, in this paper, the author briefly analyzes the commercialized operation overview of stadium, makes some simple discussion aimed at some problems exposed in the commercialized operation of stadium and provides the corresponding commercialized operation strategies on this basis, hoping to provide some references for the smooth commercialized operation of stadium.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yanjin Zhang PY - 2014/11 DA - 2014/11 TI - Selection of Strategies for Commercialized Operation of Stadium BT - 2014 International Conference on Education Technology and Social Science PB - Atlantis Press UR - https://doi.org/10.2991/icetss-14.2014.50 DO - https://doi.org/10.2991/icetss-14.2014.50 ID - Zhang2014/11 ER -