Product Network Marketing Strategy and Design Analysis

DOI

10.2991/icetss-14.2014.78How to use a DOI?

Keywords

Product Network Marketing, Strategy, 4P Marketing, Design.

Abstract

Based on 4P marketing framework, this paper analyzes current product network marketing and sets up marketing network frame diagram. We formulate network marketing strategy of one product by personalized customization, product differentiation, price strategy and separate strategy in sales-expansion strategy, and the mix of product, price and sales-expansion, the mix of price and sales-expansion, the mix of channels and other strategy profile, to improve product range and popularity and contribute to sales.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Du
PY  - 2014/11
DA  - 2014/11
TI  - Product Network Marketing Strategy and Design Analysis
BT  - Proceedings of the 2014 International Conference on Education Technology and Social Science
PB  - Atlantis Press
SP  - 366
EP  - 370
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetss-14.2014.78
DO  - 10.2991/icetss-14.2014.78
ID  - Du2014/11
ER  -