Proceedings of the 2014 International Conference on Education Technology and Social Science

Product Network Marketing Strategy and Design Analysis

Authors
Wei Du
Corresponding Author
Wei Du
Available Online November 2014.
DOI
https://doi.org/10.2991/icetss-14.2014.78How to use a DOI?
Keywords
Product Network Marketing, Strategy, 4P Marketing, Design.
Abstract
Based on 4P marketing framework, this paper analyzes current product network marketing and sets up marketing network frame diagram. We formulate network marketing strategy of one product by personalized customization, product differentiation, price strategy and separate strategy in sales-expansion strategy, and the mix of product, price and sales-expansion, the mix of price and sales-expansion, the mix of channels and other strategy profile, to improve product range and popularity and contribute to sales.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Education Technology and Social Science
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
978-94-62520-40-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/icetss-14.2014.78How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wei Du
PY  - 2014/11
DA  - 2014/11
TI  - Product Network Marketing Strategy and Design Analysis
BT  - 2014 International Conference on Education Technology and Social Science
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetss-14.2014.78
DO  - https://doi.org/10.2991/icetss-14.2014.78
ID  - Du2014/11
ER  -