Product Network Marketing Strategy and Design Analysis
Available Online November 2014.
- https://doi.org/10.2991/icetss-14.2014.78How to use a DOI?
- Product Network Marketing, Strategy, 4P Marketing, Design.
- Based on 4P marketing framework, this paper analyzes current product network marketing and sets up marketing network frame diagram. We formulate network marketing strategy of one product by personalized customization, product differentiation, price strategy and separate strategy in sales-expansion strategy, and the mix of product, price and sales-expansion, the mix of price and sales-expansion, the mix of channels and other strategy profile, to improve product range and popularity and contribute to sales.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Wei Du PY - 2014/11 DA - 2014/11 TI - Product Network Marketing Strategy and Design Analysis BT - 2014 International Conference on Education Technology and Social Science PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/icetss-14.2014.78 DO - https://doi.org/10.2991/icetss-14.2014.78 ID - Du2014/11 ER -