Proceedings of the 2014 International Conference on Education Technology and Social Science

Customer Segmentation Model Research Based on Organizational Customer Life Cycle in Telecom Operator

Authors
Chengrong Hu, Huaying Shu, Xinchun Qiao
Corresponding Author
Chengrong Hu
Available Online November 2014.
DOI
https://doi.org/10.2991/icetss-14.2014.88How to use a DOI?
Keywords
organizational customer segmentation, telecommunications industry, Customer life cycle
Abstract
As the competition between telecom operators is getting fiercer, both new market and stock of mobile communications market begin to fall, which makes organizational customers become the main competing objectives among operators. Based on the academic research results of relevant scholars and the actual situation of customer management in telecom operators, we redefined the organizational customer lifecycle. On the basis of the organizational customer hierarchical segmentation model, we put forward the corresponding segmentation variables, segmentation method and strategy plan according to the lifecycle stage of customer relationship, to maximize long-term interactive value between telecom enterprises and customers.
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Proceedings
2014 International Conference on Education Technology and Social Science
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
978-94-62520-40-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/icetss-14.2014.88How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Chengrong Hu
AU  - Huaying Shu
AU  - Xinchun Qiao
PY  - 2014/11
DA  - 2014/11
TI  - Customer Segmentation Model Research Based on Organizational Customer Life Cycle in Telecom Operator
BT  - 2014 International Conference on Education Technology and Social Science
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetss-14.2014.88
DO  - https://doi.org/10.2991/icetss-14.2014.88
ID  - Hu2014/11
ER  -