Initial Leading Advantages in Firm Competition: A Co-evolutionary Perspective
Available Online February 2019.
- https://doi.org/10.2991/icfied-19.2019.20How to use a DOI?
- Co-evolution, Competition, Initial leading advantages
- How to survive in the firm competition and make customers arrive at the maximum satisfaction are the important issues in the marketing. Attempting to discuss these issues dynamically, an evolutionary perspective is highlighted and mathematical co-evolutionary models are provided about firm competition. It has been proved that the doctrine of Darwin’s the “survival of the fittest” is not a reliable maxim, and the elimination or survival of a firm does not depend on whether it is inferior (weak) or superior (strong), but is closely associated with the initial leading advantages and synergy effect. Therefore, initial leading advantage with contingency and opportunity plays a key role in the marketing competition.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jie Liu PY - 2019/02 DA - 2019/02 TI - Initial Leading Advantages in Firm Competition: A Co-evolutionary Perspective PB - Atlantis Press SP - 107 EP - 111 SN - 2352-5428 UR - https://doi.org/10.2991/icfied-19.2019.20 DO - https://doi.org/10.2991/icfied-19.2019.20 ID - Liu2019/02 ER -