Initial Leading Advantages in Firm Competition: A Co-evolutionary Perspective

DOI

10.2991/icfied-19.2019.20How to use a DOI?

Keywords

Co-evolution, Competition, Initial leading advantages

Abstract

How to survive in the firm competition and make customers arrive at the maximum satisfaction are the important issues in the marketing. Attempting to discuss these issues dynamically, an evolutionary perspective is highlighted and mathematical co-evolutionary models are provided about firm competition. It has been proved that the doctrine of Darwin’s the “survival of the fittest” is not a reliable maxim, and the elimination or survival of a firm does not depend on whether it is inferior (weak) or superior (strong), but is closely associated with the initial leading advantages and synergy effect. Therefore, initial leading advantage with contingency and opportunity plays a key role in the marketing competition.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jie Liu
PY  - 2019/02
DA  - 2019/02
TI  - Initial Leading Advantages in Firm Competition: A Co-evolutionary Perspective
BT  - Proceedings of the 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019)
PB  - Atlantis Press
SP  - 107
EP  - 111
SN  - 2352-5428
UR  - https://doi.org/10.2991/icfied-19.2019.20
DO  - 10.2991/icfied-19.2019.20
ID  - Liu2019/02
ER  -