Research on Micro-marketing Strategy of China Time-honored Brands
Available Online February 2019.
- https://doi.org/10.2991/icfied-19.2019.19How to use a DOI?
- China Time-honored Brand, Micro Marketing, We-media
- China Time-honored Brand is a treasure of Chinese traditional culture, and it have received extensive social recognition because of their distinctive national characteristics and profound historical and cultural connotations. However, in recent years, the marketing status of some Time-honored Brand enterprises are not optimistic. On the one hand, these are not good at using self-Media to promote their own brands, resulting in the post-90s and post-00s are not familiar with or even forgotten about these Time-honored Brand enterprises, thus resulting in the phenomenon of consumer disruption. On the other hand, Time-honored Brand enterprises are not good at self-Media platform application and fail to give full play to the advantages of micro-marketing. At present, there are 117 Time-honored Brand enterprises in Beijing. The author mainly analyses the current situation of micro-marketing of these 117 Time-honored Brand enterprises, summarizing their existing problems, and gives corresponding micro-marketing strategies.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yuncui Zhang PY - 2019/02 DA - 2019/02 TI - Research on Micro-marketing Strategy of China Time-honored Brands BT - 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019) PB - Atlantis Press SP - 102 EP - 106 SN - 2352-5428 UR - https://doi.org/10.2991/icfied-19.2019.19 DO - https://doi.org/10.2991/icfied-19.2019.19 ID - Zhang2019/02 ER -