Analysis on the Acquisition of LVMH on Tiffany& Co.
- https://doi.org/10.2991/aebmr.k.210319.078How to use a DOI?
- Tiffany&Co, LVMH, acquisition, Stakeholder analysis, SWOT analysis
A famous acquisition case happened on Nov. 25. 2019, within the luxury industry — LVMH’s acquisition of Tiffany&Co. This paper analyzed the acquisition and focused on LVMH as the purchaser and Tiffany as an acquiree. By using the day of the acquisition as the tipping point, this research will focus on comparing qualitative and quantitative aspects of changes as reasons to support the main argument. Preliminary estimates, the acquisition overall brings benefit to the LVMH whether on its sales revenue or its organizational structure. After all the LVMH is a huge company that has businesses worldwide with numbers of sales streams, this small acquisition won’t bring much effect on the whole company’s original structure and operation. However, for TIF itself, the acquisition did not provide a decent amount of advantages. Instead, the companies fame and popularity, even sales amount got diminished as it predicted to be in the future.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jiani Li PY - 2021 DA - 2021/03/22 TI - Analysis on the Acquisition of LVMH on Tiffany& Co. BT - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021) PB - Atlantis Press SP - 426 EP - 430 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210319.078 DO - https://doi.org/10.2991/aebmr.k.210319.078 ID - Li2021 ER -