Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)

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Research on Customer Value Measurement

Authors
Putengxin Liu
Corresponding Author
Putengxin Liu
Available Online 22 March 2021.
DOI
10.2991/aebmr.k.210319.014How to use a DOI?
Keywords
Customer value, measurement, small and big enterprises
Abstract

The customer value proposition consists of the sum of benefits that a vendor promises a customer will receive in return for the customer’s associated payment. This research paper aims to analyze a study about customer value measurement for different enterprises. This article illustrates how SMEs considered the costumer value differently. However, there are more analysis to extend this analysis based on some update business environment.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
22 March 2021
ISBN
10.2991/aebmr.k.210319.014
ISSN
2352-5428
DOI
10.2991/aebmr.k.210319.014How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Putengxin Liu
PY  - 2021
DA  - 2021/03/22
TI  - Research on Customer Value Measurement
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 74
EP  - 78
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.014
DO  - 10.2991/aebmr.k.210319.014
ID  - Liu2021
ER  -