Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)

Analysis of Bilibili’s Business Model

Authors
Zhihan Wang, Weijie Xiao
Corresponding Author
Zhihan Wang
Available Online 22 March 2021.
DOI
10.2991/aebmr.k.210319.126How to use a DOI?
Keywords
Bilibili, Business Model, UGC, Comparative Analysis, SWOT
Abstract

In recent years, online browsing videos has become one of the most typical and popular ways for entertainment. Bilibili Inc. has stood out from the mass of online entertainment video platform and attracted a lot of young people, especially in the Chinese market. However, the way to solve the problem it is facing and how to be more competitive in future development remains unsolved. This work examined the characteristics of the business model of Bilibili Inc., set a comparative analysis with a flourishing video platform, iQIYI, and analyzed the strength, weakness, opportunity, and threat by SWOT matrix. Thus, this work shall provide future development strategies corresponding to the problems Bilibili Inc. is facing and about to face.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
22 March 2021
ISBN
978-94-6239-354-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.210319.126How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Zhihan Wang
AU  - Weijie Xiao
PY  - 2021
DA  - 2021/03/22
TI  - Analysis of Bilibili’s Business Model
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 678
EP  - 686
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.126
DO  - 10.2991/aebmr.k.210319.126
ID  - Wang2021
ER  -