The Reasons for Douyin’s Success from the Perspective of Business Model, Algorithm and Functions
- https://doi.org/10.2991/aebmr.k.210319.058How to use a DOI?
- TikTok, short video, We Media, business model analysis, survey
In recent years, short video applications have sprung up in China. As one of the most successful short video applications, TikTok allows users to be fully entertained in fragmented time. Douyin is the name of the Chinese version of TikTok. The number of users has shown explosive growth, and it has set off a download frenzy at home and abroad. This article will study TikTok’s business profit model from the data obtained from various platforms, user experience, software algorithms and surveys. This research shows that understanding the users’ favourite recommendations based on big data algorithms, as well as seizing the rhythm of the times and the advancement of mobile technology are important for companies to get profit.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Baiyu Huang PY - 2021 DA - 2021/03/22 TI - The Reasons for Douyin’s Success from the Perspective of Business Model, Algorithm and Functions BT - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021) PB - Atlantis Press SP - 320 EP - 325 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210319.058 DO - https://doi.org/10.2991/aebmr.k.210319.058 ID - Huang2021 ER -