The Reasons for Douyin’s Success from the Perspective of Business Model, Algorithm and Functions

DOI

10.2991/aebmr.k.210319.058How to use a DOI?

Keywords

TikTok, short video, We Media, business model analysis, survey

Abstract

In recent years, short video applications have sprung up in China. As one of the most successful short video applications, TikTok allows users to be fully entertained in fragmented time. Douyin is the name of the Chinese version of TikTok. The number of users has shown explosive growth, and it has set off a download frenzy at home and abroad. This article will study TikTok’s business profit model from the data obtained from various platforms, user experience, software algorithms and surveys. This research shows that understanding the users’ favourite recommendations based on big data algorithms, as well as seizing the rhythm of the times and the advancement of mobile technology are important for companies to get profit.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Baiyu Huang
PY  - 2021
DA  - 2021/03/22
TI  - The Reasons for Douyin’s Success from the Perspective of Business Model, Algorithm and Functions
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 320
EP  - 325
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.058
DO  - 10.2991/aebmr.k.210319.058
ID  - Huang2021
ER  -