The Construction of Internal Marketization Management Path -- Based on the Case Study of QIANJIN GROUP

DOI

10.2991/aebmr.k.210319.056How to use a DOI?

Keywords

QIANJIN GROUP, Internal marketization management, The path, Case study

Abstract

This paper makes a case study on the internal marketization management of QIANJIN GROUP. Following the basic principles of case analysis, it summarizes the construction method of its internal marketization management path by induction. The research shows that QIANJIN GROUP carries out internal market-oriented management through four paths of “market orientation”, “business orientation”, “profit orientation” and “ benefit driven”, and has achieved remarkable results. The conclusion shows that the construction of internal marketization management path, starting from the enterprise level and the employee level, can improve the goal consistency of the employee and the organization, stimulate the enterprise vitality, and improve the enterprise performance.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haobo Chen
PY  - 2021
DA  - 2021/03/22
TI  - The Construction of Internal Marketization Management Path -- Based on the Case Study of QIANJIN GROUP
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 309
EP  - 314
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.056
DO  - 10.2991/aebmr.k.210319.056
ID  - Chen2021
ER  -