Analysis of iPhone’s Marketing Strategy

DOI

10.2991/aebmr.k.210319.124How to use a DOI?

Keywords

Apple, Marketing Strategy, 4p model

Abstract

As technology grows, People’s need for better electronic devices goes high. Apple Inc. held this opportunity fast and did a lot of development to products and marketing strategies. It makes a huge profit every time a new product is out. From 2005 to 2020, the annual revenue of apple grows from $13,931 to $274,515. This paper will analyze the marketing strategies of Apple, especially iPhones, using the 4p model that is product, price, place and promotion.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Meihan He
PY  - 2021
DA  - 2021/03/22
TI  - Analysis of iPhone’s Marketing Strategy
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 669
EP  - 672
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.124
DO  - 10.2991/aebmr.k.210319.124
ID  - He2021
ER  -