Comparison of Marketing Strategies Between Emerging and Legacy Companies

DOI

10.2991/aebmr.k.210319.036How to use a DOI?

Keywords

Marketing strategies, emerging companies, legacy companies, comparison, comparative research

Abstract

In this era of rapidly changing information, different companies’ marketing strategies have varying degrees of impact on the company’s future development. In this research, the author discusses the different marketing strategies between emerging companies and traditional companies in the fields of automobile manufacturing, hotel, and information technology through comparison. The research shows that after comparing the case studies of different industries, these strategies will correspond to the second, third, and fourth industries. The correct transformation of the company is more conducive to the company’s long-term development. Studying its market position and market trends is particularly important for the development of enterprises.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongyu Wu
PY  - 2021
DA  - 2021/03/22
TI  - Comparison of Marketing Strategies Between Emerging and Legacy Companies
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 195
EP  - 198
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.036
DO  - 10.2991/aebmr.k.210319.036
ID  - Wu2021
ER  -