Research on Marketing Segmentation

DOI

10.2991/aebmr.k.210319.012How to use a DOI?

Keywords

Marketing segmentation, model, customers, logical model

Abstract

This article mainly organizes the methods of today’s market segmentation, describes their basic principles, compares the characteristics of different methods, and application scenarios, and also describes a detailed case using logistic regression to market segmentation. Therefore, the specific usage method of market segmentation is described in detail. The results of the case show that for market segmentation, considering the interaction between market segmentation variables and predictor variables can make the prediction effect of the model better.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Boxiang Jia
PY  - 2021
DA  - 2021/03/22
TI  - Research on Marketing Segmentation
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 62
EP  - 66
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.012
DO  - 10.2991/aebmr.k.210319.012
ID  - Jia2021
ER  -