Research on the Market Situation and Positioning of the Tequila Industry: A Case Study of Teremana Tequila

DOI

10.2991/978-94-6463-142-5_40How to use a DOI?

Keywords

Market situation; Market positioning

Abstract

The purpose of this report is to investigate the market situation of Teremana Tequila and evaluate its positioning strategy. This report gets more accurate analysis through product life cycle analysis, target market analysis, market segmentation, competitor analysis and SWOT analysis. Due to the lack of disclosure of financial information, future investigators should collect raw data for research, as this will provide detailed information about the research topics.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jing Feng
AU  - Linruyuan Tan
PY  - 2023
DA  - 2023/05/15
TI  - Research on the Market Situation and Positioning of the Tequila Industry: A Case Study of Teremana Tequila
BT  - Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023)
PB  - Atlantis Press
SP  - 363
EP  - 370
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-142-5_40
DO  - 10.2991/978-94-6463-142-5_40
ID  - Feng2023
ER  -