Research on the Growth of Medical Device Firms Driven by the Normalization of COVID-19 Epidemic Take INTCO MEDICAL CO., LTD for Example

DOI

10.2991/978-94-6463-142-5_63How to use a DOI?

Keywords

The COVID-19 epidemic normalization; medical devices; INTCO MEDICAL CO.; LTD

Abstract

This paper aims to examine the changes the COVID-19 epidemic has brought about for the medical device sector and to show how it has helped medical device companies grow. In order to generate more thorough recommendations for the implementation of strategies for medical device companies in response to these significant changes, the paper first analyses the factors influencing the current macro environment in which the company is operating using the PESTLE model. It then uses a business model canvas and SWOT analysis. The analysis' findings indicate that, as the new crown epidemic becomes more common, there is significant room for improvement in both market demand and product distribution for the primary business of medical device businesses. This paper makes the case that, in order to better adapt to the changes brought about by the normalisation of the COVID-19 epidemic on the medical device industry as a whole, medical device companies may decide to transform or change their distribution model based on the findings of the analysis.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Junhui Xue
PY  - 2023
DA  - 2023/05/15
TI  - Research on the Growth of Medical Device Firms Driven by the Normalization of COVID-19 Epidemic Take INTCO MEDICAL CO., LTD for Example
BT  - Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023)
PB  - Atlantis Press
SP  - 562
EP  - 569
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-142-5_63
DO  - 10.2991/978-94-6463-142-5_63
ID  - Xue2023
ER  -