Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)

Digitalizing Manufacturing: Midea Group’s Industrial Evolution Case Study

Authors
Zebin Liang1, *
1Shenzhen Audencia Financial Technology Institute, Shenzhen University, Shenzhen, Guangdong, 518060, China
*Corresponding author. Email: 2024362044@mails.szu.edu.cn
Corresponding Author
Zebin Liang
Available Online 18 June 2026.
DOI
10.2991/978-2-38476-585-0_41How to use a DOI?
Keywords
Midea Group; AI; Digital Transformation
Abstract

This study presents a comprehensive analysis of Midea Group’s digital transformation as a paradigmatic case of manufacturing industry evolution in the Industry 4.0 era. Grounded in China’s “Made in China 2025” strategic framework, the research systematically investigates three transformative pillars: the innovative “T+3” customer-order-driven supply chain model that reduced production cycles by 75%, the proprietary M.IoT industrial internet platform achieving cross-system integration of over 100,000 manufacturing assets, and the establishment of multiple Lighthouse Factories demonstrating breakthrough operational improvements (notably Nansha plant’s 300% productivity surge). Through longitudinal case analysis, this paper identifies critical success factors including early-mover strategic positioning (initiated in 2011), synergistic technology-business integration, and ecosystem expansion through strategic acquisitions. However, the transformation faces persistent challenges including geopolitical data governance constraints, core technology dependencies in robotics and AI, and organizational silos between B2B/B2C divisions. The study contributes both theoretical insights into digital transformation pathways and practical frameworks for manufacturing enterprises, while highlighting the imperative for technological sovereignty and adaptive organizational structures in globalized operations.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
18 June 2026
ISBN
978-2-38476-585-0
ISSN
2352-5428
DOI
10.2991/978-2-38476-585-0_41How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Zebin Liang
PY  - 2026
DA  - 2026/06/18
TI  - Digitalizing Manufacturing: Midea Group’s Industrial Evolution Case Study
BT  - Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
PB  - Atlantis Press
SP  - 351
EP  - 361
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-585-0_41
DO  - 10.2991/978-2-38476-585-0_41
ID  - Liang2026
ER  -