Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)

<Previous Article In Volume
Next Article In Volume>

Digital Transformation and Strategic Evolution of Mercedes-Benz: A Case Study on Innovation, Challenges, and Global Competitiveness

Authors
Tianyibo Wu1, *
1School of Philosophy, Religion and History of Science, University of Leeds, Leeds, LS2 9JT, United Kingdom
*Corresponding author. Email: pr23t2w@leeds.ac.uk
Corresponding Author
Tianyibo Wu
Available Online 18 June 2026.
DOI
10.2991/978-2-38476-585-0_42How to use a DOI?
Keywords
Mercedes-Benz; Digital transformation; Automotive
Abstract

Recently, digital transformation has established itself as a primary impetus behind the evolution and competitive edge of companies. With the ongoing development of innovations such as autonomous driving, connected vehicles, and big data, automotive manufacturers are now confronted with the crucial task of using digital technologies to remain highly competitive. This paper takes the globally leading luxury automotive brand, Mercedes-Benz, as an example. Through case analysis and SWOT analysis, this paper identifies the digital strategic deployment of Mercedes-Benz in terms of digital platforms, intelligent manufacturing, and user services. The results indicate that the, success of Mercedes-Benz lies in its integration of digital technology R&D customer-centric innovation, the support of policies from various countries. However, challenges such as insufficient patent reserves and limited market expansion constrain the development of Mercedes-Benz. Therefore, this paper suggests that Mercedes-Benz should increase investment in core technologies and formulate localized strategies for key markets such as China. These findings provide a reference for automotive firms seeking to enhance sustainable growth and competitiveness through digital transformation.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
18 June 2026
ISBN
978-2-38476-585-0
ISSN
2352-5428
DOI
10.2991/978-2-38476-585-0_42How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tianyibo Wu
PY  - 2026
DA  - 2026/06/18
TI  - Digital Transformation and Strategic Evolution of Mercedes-Benz: A Case Study on Innovation, Challenges, and Global Competitiveness
BT  - Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
PB  - Atlantis Press
SP  - 362
EP  - 371
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-585-0_42
DO  - 10.2991/978-2-38476-585-0_42
ID  - Wu2026
ER  -