Economic Development and Marketing Strategies in a Blue Ocean Industry: Example of The Chinese Pet Market

DOI

10.2991/978-2-38476-585-0_63How to use a DOI?

Keywords

Pet economy; ARIMA model; Blue ocean strategy; Market forecasting; Social media marketing

Abstract

With the increasing number of people who own pets in recent years, China’s pet market size has exhibited a growing trend, forming a blue ocean industry with a bright prospect. Based on market data from 2015-2023, this study uses the AutoRegressive Integrated Moving Average (ARIMA) time series model to analyze historical market data from 2015 to 2023 and generate forecasts for the future development of China’s pet industry. The results show that although the growth rate of the market will slow down slightly in the next few years, the overall scale will still expand steadily. To complement the statistical market forecast, this study further proposes strategic directions in marketing, particularly emphasizing the role of social media platforms such as Xiaohongshu, Douyin, and Bilibili in shaping consumer behavior and purchasing decisions. These platforms have become critical marketing tools in the digital era, especially for younger people who dominate pet ownership trends. On this basis, this study proposes a marketing strategy to promote the development of the pet industry in combination with social media.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siyu Yang
PY  - 2026
DA  - 2026/06/18
TI  - Economic Development and Marketing Strategies in a Blue Ocean Industry: Example of The Chinese Pet Market
BT  - Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025)
PB  - Atlantis Press
SP  - 565
EP  - 571
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-585-0_63
DO  - 10.2991/978-2-38476-585-0_63
ID  - Yang2026
ER  -