Tourists' Activity of Travel Agencies: Based on Correspondence Analysis

DOI

10.2991/ichess-19.2019.120How to use a DOI?

Keywords

Eco-Tourists, Activity, Correspondence Analysis

Abstract

Correspondence analysis reveals the connection between variables by analyzing the interaction summary table made up of qualitative variables. It can reveal the difference between the various categories of the same variable, as well as the corresponding relationship between the various variables of different categories. Through the frequency analysis and the reliability analysis, we screened the 19 kinds of activities with the proportion of 20% or more to carry on the factor analysis, and analyzed the data by using the SPSS software to analyze the data by the way of questionnaire survey. Factor classification sorting. Finally, the correspondence analysis is carried out to explore the characteristics of tourists' preference for tourism activities.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuejing Zhang
AU  - Huamin Li
PY  - 2019/11
DA  - 2019/11
TI  - Tourists' Activity of Travel Agencies: Based on Correspondence Analysis
BT  - Proceedings of the 2nd International Conference on Humanities Education and Social Sciences (ICHESS 2019)
PB  - Atlantis Press
SP  - 567
EP  - 575
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichess-19.2019.120
DO  - 10.2991/ichess-19.2019.120
ID  - Zhang2019/11
ER  -