Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

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Redefining Womanhood in Generation Z: An Analysis of Gender Representation and Awareness in K-pop Culture

Authors
Yuxi Zhang1, *, Liuhan Chen2, Jiayang Chen3, Xinmeng Mi4, Shuyu Zhu5
1Beijing No. 4 High School, Beijing, 100031, China
2Shanghai Pinghe School, Shanghai, 201206, China
3Xi’an Gaoxin No. 1 High School, Xi’an, 694297, China
4Suzhou Foreign Language School, Suzhou, 215000, China
5New Channel-UIBE Qingdao A-level Centre, Qingdao, 266000, China
*Corresponding author. Email: yuxi041014@163.com
Corresponding Author
Yuxi Zhang
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-89-3_329How to use a DOI?
Keywords
K-pop; Gender awareness; Gender representation; Generation Z
Abstract

This study aims to explore gender awareness and representation in current K-pop industry through analyzing music videos, lyrics, and social media of three K-pop girl groups Red Velvet, LOONA, (G)I-DLE against gender discrimination in K-pop industry and patriarchal society in South Korea. The study adopts a qualitative approach with content analysis, including textual analysis and media analysis. The results of this study indicate that more people have been aware of the fact that women are not limited to single gender role imposed by society, and South Korea has begun to break gender norms and stereotypes, embody female power, and represent non-heterosexuality through K-pop culture. To conclude, representations of women are often defined by how men see women (termed the 'male gaze'), or by how society expects women to look and behave; however, more cultural products of K-pop girl groups whose audience is mainly generation Z convey the message of refusal and resistance to what society expects female to look and behave, and determination to just be who they are.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-89-3_329
ISSN
2352-5398
DOI
10.2991/978-2-494069-89-3_329How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuxi Zhang
AU  - Liuhan Chen
AU  - Jiayang Chen
AU  - Xinmeng Mi
AU  - Shuyu Zhu
PY  - 2022
DA  - 2022/12/30
TI  - Redefining Womanhood in Generation Z: An Analysis of Gender Representation and Awareness in K-pop Culture
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 2868
EP  - 2877
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_329
DO  - 10.2991/978-2-494069-89-3_329
ID  - Zhang2022
ER  -