Analysis and Comparison of the Business Models of Yesoul and Peloton, the Leading Fitness Companies in China and the United States

DOI

10.2991/978-2-494069-89-3_328How to use a DOI?

Keywords

Fitness; Business model; Cooperation

Abstract

As the quality of life improves and people pay more attention to health, the fitness industry is growing rapidly. There is one leading company in China and the United States, Yesoul and Peloton. In this work, the two companies’ business models are analyzed in detail, and the advantages and disadvantages of the two companies are studied from various aspects such as national policies, fitness market scale, and consumption concept of the fitness crowd. From the perspective of national policies, the working hours and rest time in China are much less than in the United States, which also leads to the fact that Chinese people do not have enough time to exercise compared with Americans. In terms of the size of the fitness market, due to the influence of the policy, the size of the fitness market in China is much smaller than that in the United States, because fewer people are exercising. Regarding the consumption concept, Americans are willing to spend much more money on bodybuilding than Chinese people because Chinese people work much longer hours than Americans, and few people go to the gym. Therefore, Chinese people are not willing to spend much money on bodybuilding.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Haozhi Tian
PY  - 2022
DA  - 2022/12/30
TI  - Analysis and Comparison of the Business Models of Yesoul and Peloton, the Leading Fitness Companies in China and the United States
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 2863
EP  - 2867
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_328
DO  - 10.2991/978-2-494069-89-3_328
ID  - Tian2022
ER  -