Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

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The Research on the Development of Tourism Short Videos Based on the Post-Epidemic Era ——Take DouYin App as An Example

Take DouYin App as An Example

Authors
Yue Gu1, *, Jia Song2, *, Chi Zhang3, *
1College of Foreign Languages, Hubei University of Chinese Medicine, Wuhan, Hubei, China, 430000
2Department of Economics and Management, Binhai College, Nankai University, Tianjin, China, 300000
3School of Political Science and Public Administration, Shanxi University, Taiyuan, Shanxi, China, 030000
*Corresponding author.
*Corresponding author.
*Corresponding author. Email: 201904042088@email.sxu.edu.cn
Corresponding Authors
Yue Gu, Jia Song, Chi Zhang
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-89-3_189How to use a DOI?
Keywords
Post-Epidemic Era; Tourism; Short video; Douyin
Abstract

In the post-epidemic era, short video platforms such as Douyin have developed rapidly, opening up more functions and models. The epidemic is both an opportunity and a challenge, hitting the tourism industry while providing opportunities for the development of tourism-based short videos. This paper adopts a questionnaire survey and in-depth interviews quantitatively plus qualitatively, for analyzing the degree of influence of different user groups by tourism short videos and the reasons for it, and derives the development of tourism short videos in the post-epidemic era from the users' perspective. What’s more, after analyzing the research results, this paper finds that tourism-based short videos have gradually integrated into people's lives to different degrees in the post-epidemic era, and mainly influence people’s spiritual, and aesthetic needs and become an instrument online as well. This paper finds that the creators of tourism short videos should focus on authenticity, and practicality and commercialize reasonably, and create quality content.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-89-3_189
ISSN
2352-5398
DOI
10.2991/978-2-494069-89-3_189How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yue Gu
AU  - Jia Song
AU  - Chi Zhang
PY  - 2022
DA  - 2022/12/30
TI  - The Research on the Development of Tourism Short Videos Based on the Post-Epidemic Era ——Take DouYin App as An Example
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 1644
EP  - 1655
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_189
DO  - 10.2991/978-2-494069-89-3_189
ID  - Gu2022
ER  -