Study on the Problems of Export Trade of Shougang Denso Co., Ltd.

DOI

10.2991/ichssd-19.2019.8How to use a DOI?

Keywords

export trade, Shougang Denso Company, quality management, marketing strategy

Abstract

With the development of Chinese industry of auto parts, Chinese auto parts export trade is also rapidly developing. The financial crisis occurred in 2013 led to the export value decreased in 2014 and 2015, which fell by 28.6% and 37.5% compared with 2013. In this situation, this paper analyzes the issues of the trade tendency of air condition system parts comprehensively and thoroughly. The issues are the reduction of exported scale, export concentration, the decreased quality and keen competition of export trade. By researching these issues, the company can put forward some countermeasures such as widen channels for getting information and formulating marketing strategy, expanding overseas publicity and widen customer source, formulation of quality management measures, enhancing the ability of the workers and the innovation power creativity of products.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiwen Zhang
PY  - 2019/07
DA  - 2019/07
TI  - Study on the Problems of Export Trade of Shougang Denso Co., Ltd.
BT  - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
PB  - Atlantis Press
SP  - 36
EP  - 41
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-19.2019.8
DO  - 10.2991/ichssd-19.2019.8
ID  - Zhang2019/07
ER  -