Analysis of the Influence of Mobile Payment onConsumer Behavior

DOI

10.2991/ichssd-19.2019.24How to use a DOI?

Keywords

Mobile payment, Consumer behavior, Consumption

Abstract

Based on the survey data of 652 samples from 13 provinces in China, this paper analyzes the influence of mobile payment on consumers' consumption behavior and finds that mobile payment stimulates consumers' consumption quantity and willingness to consume luxury goods. The impact of the change of payment methods on consumers' consumption behavior has age and region characteristics. Mobile credit payment induces irrational consumption of the youth. The government should not only support consumers to use new and convenient payment methods, but also guide them to avoid risks of irrational consumption brought by new payment methods.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Xue
AU  - Li Lin
PY  - 2019/07
DA  - 2019/07
TI  - Analysis of the Influence of Mobile Payment onConsumer Behavior
BT  - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
PB  - Atlantis Press
SP  - 121
EP  - 127
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-19.2019.24
DO  - 10.2991/ichssd-19.2019.24
ID  - Xue2019/07
ER  -