Study on the Interactive Relationship between Audiences and the WeChat Public Accounts of Party Media in Tibetan Areas of Sichuan Province

DOI

10.2991/ichssd-19.2019.79How to use a DOI?

Keywords

Tibetan areas in sichuan, WeChat account public of party media, Interactive relationship

Abstract

As the second largest Tibetan region in China, the party media in Sichuan plays an important role in maintaining long-term stability and ethnic unity in China. Based on the analysis of the interaction between the party media WeChat official account in Tibetan areas of Sichuan province and audiences, this paper explores the factors which affect the interaction between the audience and the official account by combining the interactive ritual chain with the theory of symbolic interaction. At last, this paper puts forward relevant suggestions and strategies for improving the interaction with the audience, so as to promote the long-term and lasting development of the party media WeChat official account in Tibetan areas of Sichuan province.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lei Yu
AU  - Xun Zhan
PY  - 2019/07
DA  - 2019/07
TI  - Study on the Interactive Relationship between Audiences and the WeChat Public Accounts of Party Media in Tibetan Areas of Sichuan Province
BT  - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
PB  - Atlantis Press
SP  - 389
EP  - 393
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-19.2019.79
DO  - 10.2991/ichssd-19.2019.79
ID  - Yu2019/07
ER  -