Customer Value Analysis of Small and Medium Enterprises in Internet Environment

DOI

10.2991/ichssr-15.2015.8How to use a DOI?

Keywords

Small and Medium Enterprises (SMEs), Internet, Customer Value

Abstract

With the rapid development and popularity of Internet and the approach of customer economy era, the business environment of enterprises has undergone tremendous changes, and the traditional business model is increasingly challenged, particularly in the current significant trend-homogenization of products and services. On the basis of the analysis of customer value, this paper sums up two methods of customer value classification: the traditional purchase-based customer value, the customer perception-based customer value. Meanwhile, combining with the actual SMEs, and based on the customer perceived value, this paper proposes the customer value model of SMEs, which consists of four dimensions: product perception, price perception, service perception and the relationship perception.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Biao Tong
AU  - Liang Li
PY  - 2015/09
DA  - 2015/09
TI  - Customer Value Analysis of Small and Medium Enterprises in Internet Environment
BT  - Proceedings of the 2015 International Conference on Humanities and Social Science Research
PB  - Atlantis Press
SP  - 32
EP  - 35
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-15.2015.8
DO  - 10.2991/ichssr-15.2015.8
ID  - Tong2015/09
ER  -