On the Background of “One Belt and One Road + Internet”the Dilemma and Strategy of TCM “Culture Output”

DOI

10.2991/ichssr-15.2015.23How to use a DOI?

Keywords

One Belt and One Road; Internet +; Traditional Chinese Medicine (TCM); Culture Output

Abstract

With the development of the strategy of “One Belt and One Road/ Beijing Silk Road Initiative”, the Asia-Europe Continental Bridge ushers the economic and cultural exchanges once again; On the background of the concept of “Internet +”, the traditional industry drives to the fast track of development. As the wisdom crystallization of Chinese culture for thousands of years, Traditional Chinese Medicine (TCM), on the background of cultural globalization, leveraging on “One Belt and One Road” and “Internet +”, has become a guarantee to strengthen Chinese cultural soft power. In the process of internationalization of TCM, it is faced with many bottlenecks. This paper focuses on analyzing of the background and problems, and further puts forward the strategies and solutions of “culture output” on TCM.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Zheqian Su
AU  - Xiaochun Du
AU  - Zhanyi He
PY  - 2015/09
DA  - 2015/09
TI  - On the Background of “One Belt and One Road + Internet”the Dilemma and Strategy of TCM “Culture Output”
BT  - Proceedings of the 2015 International Conference on Humanities and Social Science Research
PB  - Atlantis Press
SP  - 111
EP  - 122
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-15.2015.23
DO  - 10.2991/ichssr-15.2015.23
ID  - Su2015/09
ER  -