The Research on Consumer Decision Process and Problem Recognition
- https://doi.org/10.2991/ichssr-16.2016.13How to use a DOI?
- consumer decision; nominal decision; limited decision; problem recognition; postpurchase
This paper examines the nature of the consumer decision process and analyzes the first step in that process-problem recognition. Within problem recognition, we focus on (1) the process of problem recognition, (2) the uncontrollable determinants of problem recognition, and (3) marketing strategies based on the problem recognition process.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Gao Song PY - 2016/07 DA - 2016/07 TI - The Research on Consumer Decision Process and Problem Recognition BT - Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016) PB - Atlantis Press SP - 50 EP - 53 SN - 2352-5398 UR - https://doi.org/10.2991/ichssr-16.2016.13 DO - https://doi.org/10.2991/ichssr-16.2016.13 ID - Song2016/07 ER -