Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016)

The Research on Consumer Decision Process and Problem Recognition

Authors
Gao Song
Corresponding Author
Gao Song
Available Online July 2016.
DOI
https://doi.org/10.2991/ichssr-16.2016.13How to use a DOI?
Keywords
consumer decision; nominal decision; limited decision; problem recognition; postpurchase
Abstract

This paper examines the nature of the consumer decision process and analyzes the first step in that process-problem recognition. Within problem recognition, we focus on (1) the process of problem recognition, (2) the uncontrollable determinants of problem recognition, and (3) marketing strategies based on the problem recognition process.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2016
ISBN
978-94-6252-235-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/ichssr-16.2016.13How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Gao Song
PY  - 2016/07
DA  - 2016/07
TI  - The Research on Consumer Decision Process and Problem Recognition
BT  - Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016)
PB  - Atlantis Press
SP  - 50
EP  - 53
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-16.2016.13
DO  - https://doi.org/10.2991/ichssr-16.2016.13
ID  - Song2016/07
ER  -