The Research on Consumer Decision Process and Problem Recognition

DOI

10.2991/ichssr-16.2016.13How to use a DOI?

Keywords

consumer decision; nominal decision; limited decision; problem recognition; postpurchase

Abstract

This paper examines the nature of the consumer decision process and analyzes the first step in that process-problem recognition. Within problem recognition, we focus on (1) the process of problem recognition, (2) the uncontrollable determinants of problem recognition, and (3) marketing strategies based on the problem recognition process.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gao Song
PY  - 2016/07
DA  - 2016/07
TI  - The Research on Consumer Decision Process and Problem Recognition
BT  - Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016)
PB  - Atlantis Press
SP  - 50
EP  - 53
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-16.2016.13
DO  - 10.2991/ichssr-16.2016.13
ID  - Song2016/07
ER  -