Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016)

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124 articles
Proceedings Article

Elementary Study on the Relationship between Employees' Career Competencies and Turnover Intention

Xixi Wu
Employee turnover management is an important aspect of organizing human resources management, and turnover intention is the most direct antecedents of employee turnover behavior. Based on previous literature, this paper put forward that career competencies will also influence workers' turnover intention...
Proceedings Article

Construction of Risk Identification and Assessment Index System of Logistics Park Construction Project

He Qi
Logistics park construction is a is a large investment. Due to its long payback period, it is a high risk project. It has lots of possible impact factors. The construction errors will cause large range, long time and irreparable losses to the enterprise and the society. Therefore, it is of great practical...
Proceedings Article

Reflection on the Connotative Development of Continuing Education in Colleges and Universities --Base on the definition perspective from adult education to continuing education

Yaner Tang, Yanli Liu
Specifying concept is clear basic elements of definition. Adult education is an essential part of continuing education. They have the same substantive connotation. Therefore, if sort out the relationship of the object, subject and characters, it could make rewarding suggestions to promoting the connotative...
Proceedings Article

The Discussion on Early Education Service in Community

Hui Zhang
The early education of 0-3 years old infants is the beginning of lifelong education system,early education service of community for 0-3 years old infants exists some problems in China,for instance, the administrative service of community guarantees is insufficient, private early education institutions...
Proceedings Article

A Rose Will Never Bloom: Doomed Tragedy of Miss Emily

Yuying Zhang
In "A Rose for Emily", Miss Emily Grierson was a morbid woman living in isolation because of the lifelong persecution of patriarchy, family, tradition, and Puritanism. Moreover, she became the monument of her era, and her death signified the fallen monument (Faulkner) and the end of aristocratic era....
Proceedings Article

"Ideal I" or "Real I": Becky Sharp's Pursuit of Identity

Yuying Zhang
In 1848, one of the greatest English critical realistic writers, William Makepeace Thackeray published his novel Vanity Fair. In this novel, Thackeray presents a panoramic picture of English society in the early half of the nineteenth century, and reveals its social darkness and moral crisis. From childhood...
Proceedings Article

Comparative Research on Germany "Industrie 4.0" and " Made in China 2025"

Lele Wang
Germany proposed intelligent manufacturing-led "Industrie 4.0",designed to keep the manufacturing powerhouse of the world; China also propose "Made in China 2025",aims to change manufacturing industry "big but not strong". Both of them belong to the transformation and upgrading of the manufacturing strategy,...
Proceedings Article

Research on the Current Situation and Model of Commodity E-commerce Logistics in Ningbo

Qiying Shui, Fei Ma, Jiaqing Zhu, Jiaqi Qiu, Suiyi Lin, Tianying Jiang
This paper analyzes the status of e-commerce logistics and commodity logistics model in Ningbo, and puts forward the problems of the logistics mode. At last, in order to solve the existing problems, it provides the corresponding countermeasures for the healthy and rapid development of the logistics mode.
Proceedings Article

Internet Lending and Small and Medium-Sized Enterprises Financing

Cen Yu
Internet finance is a financial innovation spawned out under the background of the financing difficulties of small and medium-sized enterprises. In numerous internet financial models, the most closely model to small and medium-sized enterprises financing is internet lending. The paper, through the analysis...
Proceedings Article

Risk Dispersion and Sharing of Risk Investment for the Development of New Energy Automotive Industry

Zihan Shui, Xingyu An, Jingyang Shao
The new energy automobile is of great significance for global energy security and environmental protection. It has great business potential, but at the same time, great risk is also hidden in it. The development of new energy automobile relies on a series of technical breakthroughs and the construction...
Proceedings Article

Analysis on the Impact of RMB Exchange Rates on Manufacturing Trade between China and EU Zone

Yimo Wang, Yonghua Yang
Since the RMB exchange rate regime has reformed for several decades, the exchange rate has been unilaterally increasing steadily and significantly. For long time, Euro zone is one of China's most important trade partners, as a result, import and export between two areas has increased a lot. During this...
Proceedings Article

Research Tools for Understanding Sports Consumers

Peng Cui
This paper is focus on discuss the importance of marketing research to sports marketers. Explain the fundamental process for conducting sports marketing research. Identify the various research design types. Describe the process for questionnaire development. Understand how to prepare an effective research...
Proceedings Article

The Research on Consumer Decision Process and Problem Recognition

Gao Song
This paper examines the nature of the consumer decision process and analyzes the first step in that process-problem recognition. Within problem recognition, we focus on (1) the process of problem recognition, (2) the uncontrollable determinants of problem recognition, and (3) marketing strategies based...
Proceedings Article

A Study on the Short-Term Market Effect of China A-share Private Placement and Medium and Small Investors' Decision-Making

Shuangjun Li
Since A-share market achieved full circulation after the non-tradable share reform in 2006, the private placement has been the main equity refinancing method of the listed companies in Chinese stock market. Mainly adopting the method of event study, this paper uses 867 listed companies which implemented...
Proceedings Article

The Impact of Capital Account Liberalization on China's Short-Term International Capital Flows

Lijun Yu
Capital account liberalization promotes the free flow of capital in the global scope, so the resources can be effectively configured. However, the frequent movement of the short-term international capital brought by this kind of opening, also led to the outbreak of financial crisis. Therefore, the thesis...
Proceedings Article

A Risk-averse Analysis of Overseas Acquisition

Huan Zhu, Liankai Liao
As we all know, the deal that CNOOC successful merged with Nexen in 2013 was the biggest in China. Combined with the reality, this paper briefly reviews the process and reveals the key problems in this merger[1]. Then some relevant recommendations are provided in the cultural, technical, financial and...
Proceedings Article

A Study on China's Financial Innovation and Industrial Structure Synergy Effects

Pengfei Zhu
Have a collaborative mechanism analysis between financial innovation and industrial restructuring, and select time series data from 1993 to 2015 to build financial innovation, industrial structure adjustment comprehensive evaluation system and calculate by using principal component analysis, then build...
Proceedings Article

The Research about Effects of Borrowing on the Firm's Profitability

Liyang Jiang
The decision to finance part of the firm's assets with borrowed funds has important managerial implications. If the firm finds it increasingly difficult to service its debt (paying interest and repaying the borrowed funds) because of excessive borrowing, its management will be under pressure to make...
Proceedings Article

Study on the Financing Mode of Railway based on PPP

Zhejuan Fan
Transportation plays an important role in promoting the economic development of a country. As the main mode of transportation, the railway transportation system needs to adapt to the level of economic development. For our country, the railway is the backbone of the transportation system, and it is very...
Proceedings Article

Individualized Education in Public Art Education of Colleges and Universities

Fei Liu
Individualized education is developing to be the main trend in present education in the world. In the light of the analysis of individualized education and its concept, this paper points out the importance of carrying it out in public art education of colleges and universities. Meanwhile, the paper also...
Proceedings Article

Research on Social Responsibility of the Accounting Firms Under the Dig Data Environment

Xien Li
In the time of big data,the connotation of the social responsibility of enterprises is to be extended, showing new characteristics, and at the same time, the mode of disclosure will also produce a new evolutionary. As a special form of enterprise,Certified public accountants' social responsibility will...
Proceedings Article

Language Transfer on a Meta-Cognitive Level

Yueyao Wang
This paper aims to discuss and review language transfer on a meta-cognitive level, which includes transfer of language-independent skills such as phonological awareness, structural awareness/decoding, awareness of definitions and functions, good meaning-making strategies/literacy skills, writing strategies...
Proceedings Article

The Existing Risks and Countermeasures of Supervision and Management of P2P Online Lending

Xinyang Li
P2P online lending is an innovative form of financial organization, which achieves some of the functionality of the existing financial system, and it is a useful complement to the traditional financial system. The problems of P2P online lending in our country are mainly rooted from legal deficiency of...
Proceedings Article

Research on Hedging Efficiency of SSE 50 Index Futures

Jingyong Fan
Financial assets' investment income is proportional to the risk, high income corresponds to high risk. As the most important derivatives, stock index futures' primary function is hedging. Based on the theory of hedging and the method to evaluate its effectiveness, this paper carries out an empirical...
Proceedings Article

Research on the Development and Risk Regulation of Internet Finance

Wenjie Huang, Shujun Ye
The representative products of Internet Finance such as the balance of treasure, P2P, third-party payment have some impacts and influences on traditional bank businesses, with both risks and opportunities. On one hand, it is a new stage of innovation development of finance industry in the Internet Age;...
Proceedings Article

Research on the Strategy of Backdoor Listing of Chinese Enterprises

Shuliang Liu, Huijie Xiao
In recent years, more and more enterprises are eager to obtain the facility of huge financing or asset merger and acquisition through listing. However not all enterprises can directly take the IPO approach, many enterprises especially medium-sized enterprises have been shut out of the securities market....
Proceedings Article

Constitution of Innovation and Entrepreneurship Education System in the Open Universities

Wei Wu, Yuehua Zhang, Xue Wang, Lan Li, Jingni Yu, Lihong Yue
The education regarding innovation and entrepreneur- ship with its own significant strategic importance and value of education has attracted wide attention, and were recognized by most ordinary colleges. Similarly, it is also very significant for the Open University to develop innovative and entrepreneurial...
Proceedings Article

Board Heterogeneity, Diversification Strategy and Firm Value

Bei Ye
Taking nonfinancial companies listed on Shanghai or Shenzhen stock exchange as the sample, the paper studies the relationship between board heterogeneity, diversification strategy and firm value. Empirical research shows that board occupational heterogeneity is positively related to corporate diversification...
Proceedings Article

A Grey Relational Analysis of the Influence Factors of Tourism Industry in Guangdong Province

Tong Yu, Chunshang Wu
This article launched grey system theory to analyze the tourism industry in Guangdong Province from 2005 to 2014, which indicated that the regional economy development level is the most influencing factors of Guangdong tourism industry. The article proposed policies and suggestions for the rapid growth...
Proceedings Article

A Research on the Financial Models of Wuhan Rail Transit

Meng Li
Wuhan Metro, also known as Wuhan Rail Transit, is the urban rail transportation system of Wuhan City. From the subsequences of other cities' metro construction and operating conditions, it is obvious that the project investment is huge and the construction is costly; the project is burning a huge sum...
Proceedings Article

The Impact of Financial Crisis on Asymmetric Foreign Exchange Market Intervention in Emerging Asia

Yanzhen Wang, Mingming Liu, Xiumin Li
Using asymmetric loss function, this paper estimates asymmetric preference of central bank foreign exchange market intervention in seven emerging Asian economies before and after the 1997-1998 Asian financial crisis and 2008 global financial crisis to reveal the impact of financial crisis on asymmetric...
Proceedings Article

A Study on Integration Degree of Tradable Goods and Service Market of China's 36 Cities

Mingming Liu, Yanzhen Wang, Xiumin Li
This paper measures China's market integration by the price difference among regions of eight categories of goods and service. We select tradable goods price data of China's 36 cities in twelve years. We calculate the overall and classified Gini coefficients to analyze integration level of China's market...
Proceedings Article

Anti-corruption in the Contemporary Era: Insights from DENG Xiaoping's Anti-corruption and Integrity Upholding Theories---Anti-corruption and Integrity Upholding: "Dogs Catching Mouse" Is Advisable, But the Key Is "Cats Catching Mouse"

Ying Gao, Liang Yao
DENG Xiaoping's anti-corruption and integrity upholding theories are used to analyze the intense "anti-corruption storm" after the 18th CPC National Congress and anti-corruption measures for the future are put forward: "dogs catching mouse" is advisable, but the key is "cats catching mouse".
Proceedings Article

P2p Personal Credit risk Identification Index Selection Research under Sharing Economy in China

Yaming Zhang
With the development of the Internet financial, the number of the P2P network platform is increasing rapidly, however the problem of the P2P platform is also a increasing trend in the meantime.After investigating its reason, individual credit risk is the main factors of problem platform. For the personal...
Proceedings Article

Construction of CT Skills Cultivation Mode in Integrated English Course

Yin Yang
Critical thinking (CT) is the essential goal of learning and central to higher education. Integrated English Course (IEC) provides a good platform to equip students with CT ability. This paper constructs CT skills cultivation mode in Integrated English Course from four steps: constructing interaction...
Proceedings Article

Attitude to Humour and Jokes in Children with Mild Intellectual Disabilities

Pavel Zikl, MarkŽta Lev'nská, Kristyna Honzicková, Lucie Brabcová, Petra Bambulová, Vendula Kroilová
This paper focuses on the comparison of sense of humour and attitudes to humour in a peer group of 10-11 year-olds. It surveys children with normal intellectual abilities and children with mild intellectual disability (mild ID). The SHQ-6 questionnaire and a set of cartoons were used as research tools....
Proceedings Article

Discussion on English Grammar Teaching from the Perspective of Educational Psychology

Huan Deng
The purpose of college English teaching is to help students transfer their English knowledge into communicative tool in language practice. Grammar is a prerequisite to the mastery and application of language. The traditional English grammar teaching, which relies mainly on dull recitation while plentiful...
Proceedings Article

What Do Pupils Laugh at? Content Analysis of Jokes

Loudova Irena, Prikrylova Katar¡na, Kudrnova Eva, Adam Trejbal
The joke is a ticket to the culture of adolescents. Humorous situations play a central role in the socialization of adolescents. The research material is a collection of selected jokes (3 of the funniest ones) coming from 181 pupils at the age of early adolescence and is subjected to qualitative content...
Proceedings Article

Sarah's Lack of Love: A Lacanian Reading of Love, Again

Xiuhua Li, Liyang Zong
Based on a Lacan's reading of the lack of love of Sarah, the heroine of Love, Again, the paper argues that the psychological transition from the imaginary to the symbolic is the underlying cause of Sarah's lack of love, and that it is the lack of love that helps Sarah re-enter the symbolic world and...
Proceedings Article

The Analysis of the Development of Sharing Economy in the Internet Era

Yajing Sun
Sharing economy based on Internet technology is in a state of rapid advance, and is unobtrusively changing people's lifestyle. By exploring the new economic properties of Internet, the paper analyzed the interactive mechanism between sharing economy and Internet. Then discussed the challenges that Internet...
Proceedings Article

Research on Solutions for Urban Traffic Congestion

Chao Dong
in recent years, the conflicts between urban traffic supply and demands have been getting more and more serious. It is known that today, urban traffic congestion is getting more and more severe, which has greatly affected residents' regular travel and made the environment pollution worse. So far, urban...
Proceedings Article

The Philosophical Thinking on the Combination between Traditional Chinese and Western Medicine to the Hearing Loss Relating to Diabetes

Ruiyu Li, Xueyu Ma, Mishan Wu, Junqiao Guo, Meng Li, Yue Li, Ying Dang, Weihua Han
The basic theories of TCM have the same philosophy with Taoism, Confucianism and other traditional Oriental ideology. TCM holds that all the natural phenomena have two aspects, Yin and Yang, which are both contradictory and complement to each other, as well as interdependence and mutual transformation....
Proceedings Article

Primary Summary and Exploration on Innovation and Curiosity

Weihua Han, Ruiyu Li, Mishan Wu, Meng Li, Ying Dang, Junqiao Guo
As innovation is the soul of a nation for improving and the endless power for a country to flourish and grow, important invention and discovery of each time is for innovation and each innovation is closely related to "curiosity". In the paper, it came to a conclusion for innovation and curiosity according...
Proceedings Article

Analysis the Risk of Online P2P Lending under the Background of Sharing Finance in China

Yawei Yang
As a new financial format and a direct trading system between the two sides of the financial resources, it have special advantages in promoting the development of sharing economy and the realization of "Inclusive Finance". P2P network lending as a classic form of Internet banking, but also to accelerate...
Proceedings Article

How do College Student Leaders Learn and Make Good Use of Marxist Philosophy --Thoughts on Reading the Book Learning and using philosophy Written by Comrade Li Ruihuan

Li Zhang, Yu Zhang
The book Learning and using philosophy, written by Li Ruihuan, states the profound meaning of philosophy in plain language. Combined with the author's work experience, the book clearly expounded the basic point of view of philosophy, which is very beneficial for us make good use of philosophy. Student...
Proceedings Article

An Empirical Research on Dynamic Relationship Between Yield Rate and Trading Volume in China's Stock Markets

Tingting Qian, Yizhen Qiu
Based on the econometric methods such as Vector Autoregressive model (VAR), Impulse Response Function (IRF) and Granger Causality Test, this paper investigates the dynamic relationships between yield rate and trading volume in Shenzhen and Shanghai stock markets. The study indicates that there is a strong...
Proceedings Article

Research on the Combination of P2P Network Credit and Insurance Based on Game Theory

Pengcheng Han, Xubin Li, Chaoyi Guo
Since the P2P network credit appeared in China in 2007, it has experienced nearly 8 years of development. But we should notice the following debt defaults, which caused a lot of social problems, becoming even more regular along with its expansion. The occurrence of these violations shows great risk behind...
Proceedings Article

Research on Space-time Utility of WeChat Payment

Desheng Li
WeChat is a social software developed by Tencent, and in 2013 loaded with WeChat payment function. Since the WeChat red envelopes War fame, WeChat payment will soon become a payment in life by virtue of its convenience and fun, and occupy quickly a certain market based on the social platform of WeChat....
Proceedings Article

Some Aspects of the Impact that Children (Being Treated at a Psychiatric Illness) have Upon the Quality of Life of their Parents

Ulrichova Monika, Brichova Marie
Working with children and adolescents who suffer from serious mental illness, lays is very demanding in regards of the care in the whole family. In our paper, we focused mostly on working with autistic children. Childhood autism and schizophrenia are diseases that seriously affect the lives of carers....
Proceedings Article

Analysis on the Contradiction between the Difficult Employment of College Students and Shortage of Migrant Workers

Tianqi Huang, Meixia Shi
This article analyzed "the difficult employment of college students and shortage of migrant workers" and find out the reasons for this contradiction from coordination of the industrial structure and employment structure, in order to find a way to solve this problem. The phenomenon of "difficult employment...