Mobilization in Blood Bank: Mutual Assistance of "RH-" WeChat Group in New Media

DOI

10.2991/ichssr-16.2016.63How to use a DOI?

Keywords

New media mutual assistance; RH-; Resource mobilization; Blood donation system;

Abstract

By means of credibility authentication, collective memory, online to offline communication, "RH-" WeChat group could mobilize steadily the members. This paper takes "RH-" WeChat group as a case to analyze the characteristics of mutual assistance of mobilization based on the experience of blood donation by in-depth interviews. Although having absorbed western ingredients of reciprocal altruism, the mobilization is more likely aided by kind people. And the "panda" medal which is an annual reward also suggests that managers tend to be a traditional Chinese model of "knight-errant".

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Sun
AU  - Shanshan Xu
PY  - 2016/07
DA  - 2016/07
TI  - Mobilization in Blood Bank: Mutual Assistance of "RH-" WeChat Group in New Media
BT  - Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016)
PB  - Atlantis Press
SP  - 296
EP  - 301
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-16.2016.63
DO  - 10.2991/ichssr-16.2016.63
ID  - Sun2016/07
ER  -