Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016)

Mobilization in Blood Bank: Mutual Assistance of "RH-" WeChat Group in New Media

Authors
Wei Sun, Shanshan Xu
Corresponding Author
Wei Sun
Available Online July 2016.
DOI
https://doi.org/10.2991/ichssr-16.2016.63How to use a DOI?
Keywords
New media mutual assistance; RH-; Resource mobilization; Blood donation system;
Abstract

By means of credibility authentication, collective memory, online to offline communication, "RH-" WeChat group could mobilize steadily the members. This paper takes "RH-" WeChat group as a case to analyze the characteristics of mutual assistance of mobilization based on the experience of blood donation by in-depth interviews. Although having absorbed western ingredients of reciprocal altruism, the mobilization is more likely aided by kind people. And the "panda" medal which is an annual reward also suggests that managers tend to be a traditional Chinese model of "knight-errant".

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2016
ISBN
978-94-6252-235-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/ichssr-16.2016.63How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wei Sun
AU  - Shanshan Xu
PY  - 2016/07
DA  - 2016/07
TI  - Mobilization in Blood Bank: Mutual Assistance of "RH-" WeChat Group in New Media
BT  - Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016)
PB  - Atlantis Press
SP  - 296
EP  - 301
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-16.2016.63
DO  - https://doi.org/10.2991/ichssr-16.2016.63
ID  - Sun2016/07
ER  -