The Analysis and Mining of the Profit Model of "Popular Web Star"
- DOI
- 10.2991/ichssr-17.2017.38How to use a DOI?
- Keywords
- "Popular web star", "popular web star economy", e-commerce, profit model.
- Abstract
Under the background of the e-commerce's rapid development, "popular web star" has been developed explosively. This article summarizes the emergence and development of the "popular web star", and analyzes its characteristics and drawbacks. It also summarizes and analyzes the profit model of "popular web star" at present. Furthermore, the article mines its profit model and development in the future."Popular web stars" are people who quickly become popular because some of their behaviors or events have attracted attention of the web users on the mobile Internet. In December 2015, the YAOWENJ1AOZI released the annual "ten pandemic". The word "popular web star" appeared as a public hot topic. In 2016, it continued to be frequently used by the public. No doubt it also became a hot topic in the year 2016. Convenient and fast network environment provides the right environment and a superior platform for the people who want to become popular quickly. Network puts someone in the network environment with its rapid and efficient dissemination and powerful diffusion, to make them popular rapidly. Those specific characters who quickly become popular on the network become "popular web stars", and become the focus and object of the public, then some people become their fans in real life. The "popular web star effect" similar to the "star effect" emerges.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qingyun Yang AU - Liuyi Chen PY - 2017/05 DA - 2017/05 TI - The Analysis and Mining of the Profit Model of "Popular Web Star" BT - Proceedings of the 2017 3rd International Conference on Humanities and Social Science Research (ICHSSR 2017) PB - Atlantis Press SP - 181 EP - 185 SN - 2352-5398 UR - https://doi.org/10.2991/ichssr-17.2017.38 DO - 10.2991/ichssr-17.2017.38 ID - Yang2017/05 ER -