Proceedings of the 2017 3rd International Conference on Humanities and Social Science Research (ICHSSR 2017)

Analysis on the Influence of Big Data Age on Consumers' Purchase Behavior and Marketing Innovation

Authors
Yao Li
Corresponding Author
Yao Li
Available Online May 2017.
DOI
10.2991/ichssr-17.2017.43How to use a DOI?
Keywords
Big data, Consumer behavior, Marketing innovation
Abstract

Big data refers to a collection of data that can not be captured, managed, and processed with conventional software tools within an affordable timeframe. Dissemination and application of big data has led to a series of changes of consumer behavior, which also put forward new requirements for the enterprise's marketing model enterprises. Enterprises should take advantage of the big data, tap the value of data, change marketing concepts and improve business efficiency.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 3rd International Conference on Humanities and Social Science Research (ICHSSR 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
10.2991/ichssr-17.2017.43
ISSN
2352-5398
DOI
10.2991/ichssr-17.2017.43How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yao Li
PY  - 2017/05
DA  - 2017/05
TI  - Analysis on the Influence of Big Data Age on Consumers' Purchase Behavior and Marketing Innovation
BT  - Proceedings of the 2017 3rd International Conference on Humanities and Social Science Research (ICHSSR 2017)
PB  - Atlantis Press
SP  - 204
EP  - 207
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-17.2017.43
DO  - 10.2991/ichssr-17.2017.43
ID  - Li2017/05
ER  -