Online Banking and Customer Satisfaction in Ethiopia

DOI

10.2991/ichssr-17.2017.69How to use a DOI?

Keywords

Online banking; Customers Satisfaction; Commercial Bank of Ethiopia

Abstract

Due to emergence of global economy, online banking has increasingly become an inevitable tool of banking business strategy and a strong catalyst for economic development. This study attempts to identify the major challenges and opportunities faced by online banking development and customer satisfaction in Ethiopia. An exploratory research design is utilized by gathering information from selected banks within Ethiopia. The study reveals that there is a direct relationship between online banking usage and customer satisfaction in Ethiopian banks. Due to the technological changes taking place all over the world, many institutions, including the banking sector have taken giant steps to move in tandem with these changes. The purpose of this research is to assess the contribution of Online Banking to Customer Satisfaction in Ethiopian banks to this end some customer satisfaction factors were set for the study.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Eden Abdu
AU  - Jing Li
PY  - 2017/05
DA  - 2017/05
TI  - Online Banking and Customer Satisfaction in Ethiopia
BT  - Proceedings of the 2017 3rd International Conference on Humanities and Social Science Research (ICHSSR 2017)
PB  - Atlantis Press
SP  - 334
EP  - 338
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-17.2017.69
DO  - 10.2991/ichssr-17.2017.69
ID  - Abdu2017/05
ER  -