Study on Seniors Tourists Market Based on STP Strategy
- DOI
- 10.2991/ichssr-17.2017.117How to use a DOI?
- Keywords
- senior tourism, market, STP
- Abstract
With the further extent of aging, it has been a focus for the whole society that enable seniors to have a peaceful and enjoyable time after retirement. Traveling is regarded as the major method to fulfill seniors spiritual demands and enrich their life, but there are still some problems with the seniors tourism market such as low quantity, poor quality and lack of features. Therefore, this paper attempts to put forward a few feasible suggestions on the healthy development for the seniors tourism market based on the discussion on the characteristics of demands of seniors traveling by STP strategy.According to the Suggestions on Promoting Reform of Tourism Industry put forward by the State Council in 2014, the rural tourism, study tourism and seniors tourism should be stimulated by great effort. Regulations of service of seniors tourists by travel services have been issued by CNTA on 1st September 2016. These documents show that the seniors tourists have been the focus for both the tourism industry and the whole society. It is of significance to enhance the wellbeing of seniors by promoting seniors tour to build a stable seniors tourism market.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jing Sun AU - Chao Ma AU - Yixin Zhang PY - 2017/05 DA - 2017/05 TI - Study on Seniors Tourists Market Based on STP Strategy BT - Proceedings of the 2017 3rd International Conference on Humanities and Social Science Research (ICHSSR 2017) PB - Atlantis Press SP - 567 EP - 569 SN - 2352-5398 UR - https://doi.org/10.2991/ichssr-17.2017.117 DO - 10.2991/ichssr-17.2017.117 ID - Sun2017/05 ER -