Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)

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Exploring the Innovation, Integration and Lead of the Cultural and Sentimental Program: A Case Study of The Reader Developed by the China Central Television (CCTV)

Authors
Shimin Yang, Qiong Wu
Corresponding Author
Shimin Yang
Available Online May 2018.
DOI
10.2991/ichssr-18.2018.104How to use a DOI?
Keywords
The Reader, Culture and Sentiment, TV Program.
Abstract

In the contemporary age of cross-media integration, programs categorized as variety shows and cultural programs are generally plagued by the tendency of pan-entertainment. Against such a backdrop, TV Broadcasters are required to tread on a path that strikes a balance between viewership rating and quality, and between revenue and sentiment. The Reader developed by the China Central Television (CCTV) is indeed an attempt of exploring such a path that features innovation, integration and lead. The Reader is a large-scale show categorized as a cultural and sentimental program that features “People, Telling, Feeling, Performance and Delivery”. Through the method of presentation that features a person, a feeling, an article and a pavilion, the program aims to encourage readers to present the value behind the words with the most ordinary voice. In the online and offline reading pavilions, everyone could feel the power brought along by the words. Such a “diverse” combination embodies the production team’s attempt of exploring and innovating the form of the program.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2018
ISBN
10.2991/ichssr-18.2018.104
ISSN
2352-5398
DOI
10.2991/ichssr-18.2018.104How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

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TY  - CONF
AU  - Shimin Yang
AU  - Qiong Wu
PY  - 2018/05
DA  - 2018/05
TI  - Exploring the Innovation, Integration and Lead of the Cultural and Sentimental Program: A Case Study of The Reader Developed by the China Central Television (CCTV)
BT  - Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
PB  - Atlantis Press
SP  - 547
EP  - 550
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-18.2018.104
DO  - 10.2991/ichssr-18.2018.104
ID  - Yang2018/05
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