Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)

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Rhetoric Features of English Advertisements

Authors
Juanjuan Han
Corresponding Author
Juanjuan Han
Available Online May 2018.
DOI
10.2991/ichssr-18.2018.105How to use a DOI?
Keywords
Advertisement, Rhetorical Devices
Abstract

Advertising language (short as AL）appears here and there in our daily life which is characterized by shortness, frequency and sharpness as a special kind of verbal behavior. Here we try to figure out the three rules in Phonetic, Lexical syntactical levels from rhetorical Devices in AL by analyzing the abundant of advertisement.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2018
ISBN
10.2991/ichssr-18.2018.105
ISSN
2352-5398
DOI
10.2991/ichssr-18.2018.105How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Juanjuan Han
PY  - 2018/05
DA  - 2018/05
TI  - Rhetoric Features of English Advertisements
BT  - Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
PB  - Atlantis Press
SP  - 551
EP  - 554
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-18.2018.105
DO  - 10.2991/ichssr-18.2018.105
ID  - Han2018/05
ER  -