Political marketing and image of Russian (in petroleum sector)

DOI

10.2991/ichssr-19.2019.113How to use a DOI?

Keywords

Russia, petroleum, image of the country，Political marketing, image.

Abstract

Political marketing is a new way of thinking in the context of public diplomacy. With the development of globalization and the media revolution, each country has gained a better understanding of the image and reputation of the country, which is important in international life. Political scientists have to study more political marketing. They have to learn how to make better use of the management capacity of the country's image at the international level. International petroleum companies, including multinational petroleum companies, are taking more significant roles as international political and economic actors. Awareness of the impact of international petroleum companies in international relations should go beyond the traditional base of narrowly national theoretical paradigms. Our report examines the global petroleum system, the international petroleum companies, producers and consumers of petroleum. The important place in the creation of the brand of the country occupies industry brands. International petroleum companies, petroleum -producing countries, and consumer countries must use political marketing because they have developed rich sources of energy, create material capital and technology. They are political and economic actors in the contemporary international system, the international financial system, international trade and international division of labor.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Jinling Chen
PY  - 2019/05
DA  - 2019/05
TI  - Political marketing and image of Russian (in petroleum sector)
BT  - Proceedings of the 2019 5th International Conference on Humanities and Social Science Research (ICHSSR 2019)
PB  - Atlantis Press
SP  - 578
EP  - 581
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-19.2019.113
DO  - 10.2991/ichssr-19.2019.113
ID  - Chen2019/05
ER  -