Research on the Reform of the Education of Innovative and Entrepreneurial Talents Majoring in E-Commerce in Higher Education Institutions

DOI

10.2991/ichssr-19.2019.149How to use a DOI?

Keywords

e-commerce; innovation and entrepreneurship; education reform

Abstract

With the development of the times and the remarkable progress made in scientific research technology, the requirement for talents majoring in e-commerce in higher education institutions is becoming higher and higher. Accordingly, the reform of the innovative education of talents majoring in e-commerce in higher education institutions is vividly portrayed and seems more important. In various startup industries, the start-up cost of e-commerce is relatively low. Yet the industry has a higher probability of success, which is more advantageous to the students majoring in e-commerce to make innovation or set up their own business. Proceeding from innovation education theories and the current situation in the country and combining the characteristics of e-commerce, this article has conducted a preliminary exploration on the reform of the talent training program after the introduction of e-commerce into innovation and entrepreneurship education.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Zhang
PY  - 2019/05
DA  - 2019/05
TI  - Research on the Reform of the Education of Innovative and Entrepreneurial Talents Majoring in E-Commerce in Higher Education Institutions
BT  - Proceedings of the 2019 5th International Conference on Humanities and Social Science Research (ICHSSR 2019)
PB  - Atlantis Press
SP  - 781
EP  - 784
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-19.2019.149
DO  - 10.2991/ichssr-19.2019.149
ID  - Zhang2019/05
ER  -