A Multimodal Approach to Translation Quality Assessment of Interlingual Subtitling: Theoretical Reflections
- DOI
- 10.2991/assehr.k.210519.059How to use a DOI?
- Keywords
- Interlingual subtitling, Translation quality assessment, Systemic Functional Linguistics, Multimodality, Audiovisual translation
- Abstract
Featuring prominently in audiovisual products, translated subtitles have even become omnipresent in everyday life. The buoyancy of the demand has triggered in industry and academia a relentless pursuit of a well-founded translation quality assessment model for pre-recorded interlingual subtitling. Thus far, a significant number of translation quality assessment studies have addressed monomodal written texts. However, few efforts have been channeled into the translation quality assessment of subtitle translation, not to mention assumed a linguistic (multimodal) approach to develop a fully-fledged and commonly accepted framework in this field. As an initial theoretical attempt, this paper takes into consideration the multimodal characteristics of audiovisual texts and argues that it is possible to integrate the existing translation quality assessment models for monomodal texts and the analytical scheme of multimodal translation to evaluate the translation quality of interlingual subtitling. In this way, the current research moves a step further towards optimizing translation quality assessment models for interlingual subtitling and lays a theoretical foundation for the potential emergence of the theoretical model that can offer insights for subtitlers on furnishing audiences with better translations.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhen Hu PY - 2021 DA - 2021/05/20 TI - A Multimodal Approach to Translation Quality Assessment of Interlingual Subtitling: Theoretical Reflections BT - Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021) PB - Atlantis Press SP - 297 EP - 309 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210519.059 DO - 10.2991/assehr.k.210519.059 ID - Hu2021 ER -